The Talent Studios Recruits President for Beach House Group
April 23, 2026 – The Talent Studios has placed Fadi Sayegh as president at Beach House Group, the parent company of BÉIS luggage & PATTERN Beauty. The search was led by The Talent Studios’ Jeremy Cohen, Serena Smith, and Gretchen Koch.
Mr. Sayegh is a seasoned finance and operations executive who recently served as the CFO of MaryRuth’s Organics, where he helped to build the accounting and finance function from the ground up as revenue doubled and EBITDA tripled. He is also a former CFO of Alchemee (formerly The Proactiv Company).
As president, Mr. Sayegh will serve as the primary operating leader of Beach House Group, assuming full accountability for day-to-day execution, business performance, and financial leadership across the platform.
“I’m thrilled to share that I have joined Beach House Group as their new president,” Mr. Sayegh said in a LinkedIn post. “With exciting brands like BÉIS, PATTERN Beauty, and NOYZ, Beach House Group is at the forefront of innovation and brand incubation. I look forward to working with the Beach House Group team, Shaun Neff and our investors, and support the company’s growth.”
Beach House Group is a Los Angeles-based brand incubator and B2C product platform, backed by Monogram Capital Partners. Founded in 2018 by Shaun Neff and PJ Brice (Allegro) Beach House Group operates at the intersection of brand incubation, brand acceleration, influencer partnerships, and retail. Its portfolio includes BÉIS, the travel and lifestyle brand co-founded by Shay Mitchell; NOYZ, a modern fragrance brand rooted in authentic storytelling; florence by mills, Millie Bobby Brown’s beauty and lifestyle line; PATTERN, Tracee Ellis Ross’s textured hair care brand; and MOON Oral Beauty.
The Talent Studios is a business-to-consumer focused retained executive search firm, working across consumer technology, digital commerce, four-wall commerce & service businesses, iconic brands, entertainment, media & content and consumer services. Its vertical focus includes: fashion & apparel, food & beverage, beauty & personal care, lifestyle brands, action sports, fitness/wellness, creator economy, media & content, digital and physical consumer services (healthcare, FinTech, education, two-sided marketplaces). The Talent Studios was founded by Mr. Cohen and Kelli Telling.
Investor partners and direct brand clients include: Apollo Management, Advent International, Andreessen Horowitz, Bain Capital, L Catterton, Apollo Global Management, Institutional Venture Partners, HIG Growth, Norwest Equity Partners, North Castle Partners, Red Bull, Mattel, Disney, Burton Snowboards, Restoration Hardware, The Princeton Review, Pure Barre, Raising Cane’s, Boardriders, Aston Martin, Fanatics, Soylent, SmartyPants Vitamins, Lulus.com, Restoration Hardware, Restore Hyper Wellness, Peet’s Coffee and Public Goods.
Mr. Cohen co-founded The Talent Studios in 2011 following early search experience at global executive search firm DHR Global, where he served as a principal in the firm’s retail/consumer and private equity practices. He has led pivotal leadership searches that have propelled privately held clients through growth to exit, as well as large-scale transformation and performance enhancement at large public companies and brands. In addition to search, Mr. Cohen assists clients with performance management and assessment strategy.
Related: The Talent Studios Places CEO at PE-Backed Foundry Brands
Ms. Koch is an associate partner in its executive search practice. She joined the firm from Russell Reynolds Associates, where she was a member of the customer activation & growth executive search practice, focused on omnichannel consumer brands, digital marketplaces and B2C edutech. Prior to entering the search industry, Ms. Koch was a brand executive at Peet’s Coffee and Nestle and began her career consulting at PricewaterhouseCoopers and then spent three years at retail/consumer strategy consultancy firm, Kurt Salmon & Associates.
Ms. Smith is a senior associate. She is entering her third year at The Talent Studios, where she support search execution on senior leadership searches. She joined The Talent Studios following graduation from Bucknell University.
2WAY Media Search
The Talent Studios also recently placed Joe Ruffolo as chief executive officer at 2WAY Media, a category-defining interactive digital media platform building the future of live, participatory content. “Joe is a rare leader who understands how to build modern media businesses while staying deeply connected to storytelling and audience trust,” said Mark Halperin, editor-in-chief at 2WAY. “He has scaled digital news brands and launched new formats, with a deep understanding of our community-driven values and audience participation, making him the ideal CEO as 2WAY accelerates its growth and expansion.”
Mr. Ruffolo joins 2WAY following an extensive career as a media industry leader, most recently at Nexstar Media Group serving as senior vice president and general manager for The Hill and NewsNation Digital.
Related: The Talent Studios Recruits Chief Marketing Officer for Peet’s Coffee
Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Executive Editor – Hunt Scanlon Media
