Massey Henry Assists Kindred Credit Union with Chief People and Culture Officer Search
April 23, 2026 – Toronto-based executive search firm Massey Henry has assisted in the recruitment of Andrea Vrbanac as chief people and culture officer of Kindred Credit Union. “We’re thrilled to have served as a trusted partner of Kindred Credit Union in the appointment of Andrea Vrbanac as chief people and culture officer,” Massey Henry said in a LinkedIn post. “With deep experience strengthening culture and employee experience, Andrea is well positioned to align Kindred’s people and culture with its purpose-driven ambitions. Congratulations, Andrea! Wishing you all the best in your new role.”
“Andrea is a strategic, people-centered leader who anchors her work in values, transparency, trust, and care for others,” Kindred Credit Union said. “Her thoughtful approach to leadership and organizational initiatives emphasizes psychological safety, strong leader alignment, clear communication, and structured employee engagement and pacing to sustain momentum.”
“She enables individuals and teams to succeed by building strong HR functions and embedding values-aligned people practices,” Kindred continued. “She is passionate about strengthening leadership capability, aligning culture and talent to business strategy and purpose outcomes, and using data and employee insights to continuously improve organizational effectiveness. We’re delighted to welcome Andrea to Kindred.”
Ms. Vrbanac brings over 20 years of people and culture leadership experience, most recently serving as senior vice president, people and culture at Axonify, where she was a key member of the executive team and partnered closely with leaders to align people strategy with business outcomes.
Reporting to the CEO and serving as a key member of the senior leadership team, Ms. Vrbanac will provide strategic leadership and oversight of Kindred’s human resources and organizational development. She will ensure that corporate strategy elevates organizational culture and core values, while aligning people-centric initiatives with strategic goals.
Kindred Credit Union is a member-owned financial cooperative based in Southwestern Ontario. It offers a complete range of banking, borrowing, and investing products and services through eight branches and online. Members benefit from access to over 43,000 surcharge-free ATMs through THE EXCHANGE Network in Canada and the Allpoint Network in the U.S. Kindred has grown to $2.6B in assets under administration and provides everyday banking services to over 30,000 members.
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Launched in 2021, Massey Henry is an executive search and board advisory firm specializing in financial services and the public sector. Michael Henry is the founder and managing partner of the firm. He said the firm’s aim was to set a new standard for executive recruiting with a streamlined, collaborative approach that enables organizations to recruit diverse top talent for urgent, transformational roles.
Mr. Henry specializes in leadership recruitment for financial institutions, asset management, insurance, financial and risk management, and securities and non-securities regulation organizations across Canada. In addition to his core executive search work, Mr. Henry serves as an advisor to boards of directors on their overall composition, capabilities, and succession planning strategies at public sector and financial services institutions.
Using AI
Using artificial intelligence technology combined with sector expertise, Massey Henry provides candidate research and a diverse candidate pool, while using custom criteria to assess each candidate for fit. Clients have 24/7 access to their search process which is designed to enhance decision-making and reduce timelines by half.
The firm is backed by an experienced advisory board of top leaders, including George Cooke, board chair of OMERS; Bill Hatanaka, board chair of Ontario Health; Johanne Brossard, board director and former president and CEO of ING Direct Canada; Eric Wetlaufer, board director of Investment Management Corporation of Ontario and the TMX Group; Lynne Kilpatrick, board director and senior retail banking executive; and Sharon Pel, past chair and current member of the OPTrust board of trustees. She also currently serves as a board member with ATS Corporation, where she is chair of the corporate governance and nominating committee.
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Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor – Hunt Scanlon Media
