The Moran Company Seeking CEO for the American Counseling Association
October 20, 2025 – The Moran Company, an executive recruitment firm that specializes in the non-profit sector, has been selected by the American Counseling Association (ACA) to lead in its search for a new CEO. Jon Rosell is leading the assignment.
The organization seeks an energetic, experienced, and highly skilled chief executive officer to work collaboratively with the governing council, staff and membership to lead and support all areas of the organization. As the administrative leader of ACA, the CEO has the responsibility to effectively represent the organization and ensure all functions and services of the organization are focused on the ACA mission: Advancing mental health and well-being through advocacy, community, inclusion and research.
Candidates must have a minimum five years of successful executive leadership experience. Preference will be given to demonstrated leadership in professional associations, volunteer, or not-for-profit organizations. Those applying should have a master’s degree with preference for the terminal degree from an accredited institution in public administration, business administration, or other fields relevant to the mission of ACA.
The following qualifications and characteristics are desired for this position. Additionally, the successful candidate must possess a strong ability and desire to support the membership of the organization and counseling profession.
- Ability to engage collaboratively with the governing council, supporting its strategic leadership role while executing decisions that advance the organization’s mission.
- Ability to oversee financial performance of ACA and identify new revenue opportunities while ensuring strategic priorities are met.
- Ability to oversee the management of all association departments utilizing effective leadership strategies and delegation of responsibility.
- Ability to focus on consensus building efforts and execute ACA’s strategic plan.
- Ability to create an environment and culture that focuses on ACA’s mission, vision, and values.
- Ability to effectively communicate with leadership and members a shared vision of continuous growth and improvement of ACA and the counseling profession.
- Ability to represent ACA’s interests in legislative, policy, regulatory, and professional settings.
The American Counseling Association is a 60,000-member not-for-profit organization dedicated to the growth and enhancement of the counseling profession. ACA provides education, community and professional development opportunities to counselors in various practice settings as well as counselors in training. As a 501c3 professional association founded in 1952, it also provides leadership, advocacy and resources for the counseling profession. ACA consists of 20 divisions, four regions and 56 chartered branches.
Finding Non-Profit Leaders
The Moran Company, based in Leawood, KS, specializes in searches for non-profit leadership, including executive directors, fundraising/development directors, hospital foundation directors, and other senior executives. Bill Moran founded the search firm in 1996. He has worked on more than 70 non-profit searches. He brings a rare combination to the search sector having spent 10 years as senior fundraising staff and 12 years as a successful fundraising consultant serving more than 100 clients.
Bill Moran founded the search firm in 1996. He has worked on more than 70 non-profit searches. He brings a rare combination to the search sector of having spent another 10 years as senior fundraising staff and 12 years as a successful fundraising consultant serving more than 100 clients.
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Mr. Rosell has more than 30 years of non-profit leadership experience in associations, education, human services and healthcare. He began his career as a special education teacher and transitioned to a 17-year administrative career within special education in both public and private, non-profit leadership roles.
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Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor – Hunt Scanlon Media
