The Lancer Group Fills Sales Position for Join Digital
May 12, 2025 – La Jolla, CA-headquartered search firm The Lancer Group has placed Alex Alvarez as VP of sales at Join Digital, a venture-backed leader in smart building network solutions. “We’re excited to announce that Alex Alvarez has joined Join Digital as vice president of sales,” The Lancer Group said. “Join Digital is a leading Network-as-a-Service (NaaS) provider, delivering fully managed, AI-optimized network infrastructure for modern workplaces. This placement is part of our continued partnership with Karl May, CEO of Join Digital, and reflects the strategic backing of TriplePoint Capital Canaan Partners and Building Ventures, amongst others. We’re proud to support this exceptional leadership team as they drive innovation in enterprise networking solutions. Congratulations, Alex—we look forward to seeing the impact you’ll make at Join Digital.”
Mr. Alvarez brings over two decades of experience in enterprise sales and go-to-market leadership. His career includes senior roles at companies like Riverbed Technology and Iron Mountain, where he consistently drove revenue growth and built high-performance sales teams. Most recently, as senior vice president of sales at NetBrain Technologies, Mr. Alvarez was recognized on the 2025 CRN Channel Chiefs list for his outstanding leadership in channel strategy and partner success.
Join is a provider of Network-as-Service (NaaS) solutions. Join delivers a radically simplified and cost-effective cloud-native NaaS for enterprise campus, branch, and distributed offices that is highly scalable, secure, reliable, all monitored and operated via an AI-driven connected platform.
The Lancer Group, established in 1998, serves private equity firms, their portfolio companies, and public corporations in their talent acquisition needs. The firm specializes in board-driven search mandates including CEOs, CFOs, C-suite executives, and board directors as well as private equity investment professionals and operating partners. With that background, the firm has provided strategic counsel to clients across a range of industries and has expertise in technology, industrial, energy, healthcare, and consumer markets.
With relationships at over 50 of the top 100 private equity firms, The Lancer Group provides a range of pre-deal private equity advisory services beyond traditional executive search. These include deal origination, diligence support and introductions to “backable” executives. The firm, which is privately held, operates from offices in Boston, New York, San Diego, San Francisco, and Sydney, Australia.
Related: The Lancer Group Recruits Marketing and Sales Officers for FMG Suite
Scott Dunklee is a founder and managing partner of The Lancer Group. He has been instrumental in the firm’s development since 1998, overseeing over 350 C-suite searches predominantly for private equity-backed software companies. Mr. Dunklee has led The Lancer Group’s focus on software, and personally recruited out of more than 100 industry verticals as well as led the firm’s value creation services effort – linking C-suite executives with actionable deal ideas to the firm’s PE clients. Notably, one of those introductions led to a $200 million equity check “in” and over $800 million back to the PE fund.
Past Search
The Lancer Group Partners also recently placed Marshal Brickeen as vice president of sales at Surescripts. “We’re pleased to congratulate Marshal Brickeen on his appointment as vice president of sales at Surescripts, the leading health information network trusted by healthcare professionals nationwide to exchange data safely, securely, and seamlessly,” the firm said. “Marshal brings over 20 years of experience in healthcare and life sciences business development and sales. His extensive background includes rapidly scaling startups and new business units, demonstrating a consistent track record of driving growth and building high-performance sales teams. His leadership will be instrumental as Surescripts continues to expand its reach and impact in the healthcare industry. This placement is part of our continued partnership with Jim Evans, chief growth officer at Surescripts, and reflects the long-term investment of TPG, a leading private equity firm with deep expertise in healthcare and technology platforms.”
“At Surescripts, Marshal will play a pivotal role in shaping corporate strategy, pursuing new partnerships, and supporting M&A activity to advance the company’s mission: to increase patient safety, reduce costs, and improve the quality of care by streamlining access to health data,” The Lancer Group said. “We’re proud to support this exceptional leadership team as they continue to scale a platform at the heart of modern healthcare infrastructure. Congratulations, Marshal—we can’t wait to see what’s ahead.”
Related: The Lancer Group Recruits CFO for Elm Street Technology
Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor – Hunt Scanlon Media
