The Elliot Group Appoints Chief Brand Officer

September 8, 2021 – New York headquartered executive search firm The Elliot Group has expanded with the addition of Sarah Lockyer as its chief brand officer. She started in her new role yesterday. In her position, Ms. Lockyer will oversee The Elliot Group’s brand strategy and continued growth, and will lead The Elliot Leadership Institute as president, a non-profit focused on industry-wide philanthropic efforts and leadership development. “Sarah has been an important partner to our firm for many years,” said CEO Alice Elliot. “Her expertise, creative vision, and leadership is revered across the business world. We are excited and proud to have Sarah spearhead our brand efforts as chief brand officer as we continue to grow and can’t wait for her to lead The Elliot Leadership Institute as president.”

Ms. Lockyer is a restaurant industry authority and media veteran. She was previously group director of The Restaurant & Food Group at Informa PLC where she led all brand efforts for the leading media, marketing services and events portfolio including Nation’s Restaurant News, Restaurant Hospitality, Food Management, Supermarket News, and the premier restaurant leadership digital communities Restaurants Rise and CREATE: The Future of Foodservice.

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“The Elliot Group’s dedication to serving as an impactful leader in human capital conversations and best practices is unparalleled,” said Ms. Lockyer. “I look forward to joining this growing firm at a time of both challenges and opportunities for businesses, especially those in the consumer and service sectors. Now is the time to lean into new approaches to building and supporting workforces, to drive diversity and inclusion efforts and to authentically lead personal and professional development.”

Veteran Search Firm

Established in 1983, The Elliot Group is an executive search firm specializing in the consumer and service industries, including hospitality, foodservice, franchise, fitness, wellness and retail. Retained by private equity firms and public and private companies of all sizes, the firm identifies and places executive talent across the board, C-suite, vice president and director levels.

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; and Stephen Sawicki, Managing Editor – Hunt Scanlon Media

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