Talent Partners Forms Alliance with Mediaocean

May 7, 2013 – Talent Partners, a provider of talent and production support services for U.S. advertising agencies and advertisers, has partnered with Mediaocean, an independent advertising technology company processing more than $130 billion across holding companies and agencies globally, to provide the new fully integrated ad management system, Mediaocean Optica, to its North American client base. Mediaocean Optica is a new technology platform designed to help bridge the divide between TV media teams and the creative and trafficking teams. With the addition of Talent Partners, Optica will provide full electronic automation of the entire buying process, from media buying to distribution, traffic and talent management. “Talent Partners and Mediaocean have a long history