Prodigy Sports Forms Recruiting Partnership with Alliance of American Football

June 27, 2018 – Freehold, NJ-based Prodigy Sports, a nationwide leader in top-level sports recruiting, has been retained by the Alliance of American Football (AAF) to lead multiple executive level searches in preparation for the spring football league’s forthcoming, and much anticipated, launch.

Scott Carmichael, founder and CEO of Prodigy Sports, said the partnership grew out of a previous business relationship. “Our team at Prodigy Sports has had a longtime professional relationship with Tom Veit, who was named head of business operations for the Alliance of American Football in December 2017,” he said. “We formalized a broad-scale recruiting agreement with Charlie Ebersol, founder and CEO, and Mr. Veit in April and began our work and outreach then.”

Mr. Veit said that joining with Prodigy Sports seemed a natural fit. “As we build out all aspects of the Alliance, we needed a trusted partner with the bandwidth and resources to quickly source several key positions within business operations, sales and marketing for our member teams as well as our league office,” he said. “We could not ask for a better firm than Prodigy Sports, whose integrity and proven ability to fully understand the culture of a start-up league like the Alliance of American Football makes them an invaluable asset.”

Search Partnership

Mr. Carmichael said his firm will be busy in the months ahead. “Prodigy Sports is recruiting the president, vice president – sponsorships and vice president – ticket sales for all eight AAF teams, while also performing league office recruiting, including chief ticketing officer,” he said. “We also expect to expand our recruiting into other TBD roles as the league aggressively moves towards their inaugural season launch in February 2019.”

“The AAF is clearly an entrepreneurial-spirited enterprise with a start-up, grind it out mentality,” Mr. Carmichael said. “With a short window given their inaugural launch in eight months, they turned to us given our expertise, like-minded spirit and the depth of our experience. The league office does not yet have an HR function, so clearly our ability to perform that out-sourced capability, coupled with our broad team of 10 recruiters, it made absolute sense to partner with us.”

Related: Executive Search Gets ‘On the Ball’ In Sports Recruitment

Founded by media mind and entrepreneur Charlie Ebersol and NFL Hall of Famer Bill Polian, the AAF will be comprised of eight teams, each with 50-men rosters. The AAF recently announced that its first city will be Orlando, and the team will be led by legendary head coach Steve Spurrier. The second city to be announced was Atlanta, with veteran coach Brad Childress at the helm. The third city is Memphis, with the team to be coached by Super Bowl champion Mike Singletary.


Sports and Entertainment Expansion Elevating Search Business

Over the last quarter century, the sports sector has grown into a formidable global industry. Historically, professional sports teams operated on a relatively modest level, with league officials, team owners, managers, and coaches surrounding themselves with people they knew and trusted from their own small worlds. College sports teams relied on in-house search committees and word-of-mouth recommendations. Much of that has forever changed.

Teams with tremendous followings like the Dallas Cowboys, Real Madrid and Manchester United have seen their valuations soar into the billions of dollars. That’s attracted search firms – big time. Seasoned recruiters now provide strategic planning advice, in addition to talent identification services, with the capability of applying their findings to speed along the process in the hunt for talent. Here’s some further reading from Hunt Scanlon Media.


“We are thrilled and honored to be working with true trailblazers, Mr. Ebersol and Mr. Polian, on this exciting new venture,” said Mr. Carmichael. “We are grateful for Tom Veit’s trust and confidence in Prodigy Sports. Tom is a respected industry veteran whom we have known for many years and considered to be one of the most talented executives in sports and live entertainment.”

Related: Executive Recruiters Continue Their Expansion into the Sports Industry

Seasoned Recruiters

Prodigy Sports, which has been involved with the sports & entertainment business for 60 years, is one of the sector’s leading boutiques. The firm has placed hundreds of candidates into a variety of functions and roles. It represents all disciplines, including senior management, sales, marketing, operations and administration.

Prodigy’s client roster reads like a Who’s Who of the sports world. It includes: the Dallas Cowboys, New York Yankees, PGA Tour, Boston Bruins, San Antonio Spurs, Miami Dolphins, City Football Group, Miami Heat, Churchill Downs, Nitro Circus, AEG, Los Angeles Kings, UFC, Roc Nation, San Francisco 49ers, Los Angeles Clippers, Los Angeles Dodgers and the United States Olympic Committee.

Related: Executive Recruiters Prove Invaluable to Thriving Global Sports Sector

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; Stephen Sawicki, Managing Editor; and Will Schatz, Managing Editor – Hunt Scanlon Media

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