PFM Executive Search Seeking CEO for Bright Health

October 8, 2024 – PFM Executive Search has been retained by Bright Health to lead in its search for a new CEO. Partners Allison Rzen and senior consultant Suchin Pawa are leading the assignment. Reporting directly to the chair of the board, the CEO is responsible for the overall strategic direction of the organization including the development and ongoing refinement of organization strategy, business development and revenue generation, structure, product development, partner and client relations, and other organization-wide growth and evolution initiatives.

The CEO will lead the organization through a critical phase of change and transformation, driving initiatives that enhance the organization’s reputation, expand its market presence, and solidify its role as a leader in healthcare innovation, according to PFM. In this role, the CEO will work closely with the senior leadership team to create a cohesive, empowered, and adaptable organizational culture, capable of responding to the rapidly changing healthcare landscape.

In addition, the CEO will empower the Bright Health team to ensure operational excellence, financial sustainability, and alignment of technology initiatives with the organization’s strategic goals. By fostering innovation and cultivating key relationships, PFM notes that the CEO will position Bright Health to continue leading initiatives that enhance healthcare delivery in British Columbia, supporting progress and positive outcomes across the province.

The ideal candidate is a seasoned technology executive with a proven track record of driving growth, revenues, and operational excellence in complex environments where software is sold to a highly-specialized client base, ideally within the healthcare sector, according to PFM. With strong strategic vision and the ability to translate that vision into actionable plans, the candidate excels at leading organizations through significant technological shifts, particularly in moving from traditional to cloud-based systems.

The candidate brings a collaborative leadership style, characterized by relationship-building and trust, with a focus on coaching, mentoring, enabling and empowering teams. They are committed to fostering a positive organizational culture that values continuous improvement, creative problem-solving, and employee development.

The role demands a leader who excels in external engagement, demonstrating a strong ability to build and nurture relationships that extend beyond the organization. “They effectively represent Bright Health in diverse settings, securing opportunities that drive strategic objectives forward,” the search firm said. “With strong skills in marketing, business development, and project management, coupled with a deep understanding of the software development process, they ensure that the organization remains competitive and innovative in its offerings.”

Related: PFM Executive Search Recruits Chief Social Purpose Officer for British Columbia Lottery Corporation

Bright Health, formerly known as the Applied Informatics for Health Society, is a not-for-profit organization dedicated to advancing healthcare through the development and support
of innovative digital health solutions. Its flagship product, the MOIS (Medical Office Information System), is a robust and standards-based electronic medical record system designed to enhance patient care, improve clinic efficiency, and support healthcare providers in delivering the best outcomes for their patients.

Serving Clients Across Canada

Founded in 1992, Vancouver, B.C.-based PFM Executive Search serves a wide range of industries, working with private, public, and not-for-profit organizations to fill senior-level executive positions. Some of the roles that the firm has placed in the last year include: director of people and culture for Smythe LLP, vice president of global marketing for Destination Vancouver, and chief human resources officer for BC Securities Commission.

Ms. Rzen joined PFM in 1999. Initially one of the firm’s research associates, she has a reputation for her sensitivity to the range of specific skills and intangible qualities required by client organizations. Her strong interpersonal abilities and business skills help her quickly match qualified candidates with the right positions, said PFM. Her previous experience coordinating convention services for the Greater Vancouver Convention and Visitors Bureau provided her with firsthand knowledge about working with diverse stakeholders and clients.

Mr. Pawa joined PFM as an associate in October 2019 and progressed into his current consultant role in 2021. With a blend of experience in executive search, agency recruitment and in-house talent acquisition, he brings a comprehensive approach to identifying and developing senior leadership prospects in the Canadian market. Mr. Pawa has diversified experience working with a range of private and public sector clients, including some of the largest organizations in British Columbia within the real estate, financial services, technology, healthcare, and higher education sectors.

Related: PFM Executive Search Recruits Chief Information Officer for Smythe LLP

Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor  – Hunt Scanlon Media

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