NU Advisory Recruits Chief Marketing Officer for Rowan University

January 15, 2025 – NU Advisory Partners has placed John Veilleux as the chief marketing officer of Rowan University. “Congratulations John Veilleux on joining Rowan University as chief marketing officer,” said Meredith Rosenberg, co-founder of NU Advisory, who led the search along with Tara Ryan. “Your ability to translate bold ideas into measurable results and lead initiatives that drive growth will undoubtedly strengthen Rowan’s ongoing success and impact in higher education. Thank you to RJ Tallarida, Joe Scully, Holly Ballarotto, Jeff Hand, Bill Freind, Ali Houshmand, Tony Lowan, and Michael Roark for your continued partnership.”

“We are beginning the next essential phase in Rowan’s strategic growth, helping ensure the health of the University and expanding our potential to serve more with excellence, access and quality in everything we do,” said Ali A. Houshmand, president of Rowan University.

Mr. Veilleux is a veteran marketing and communication executive who has devised and implemented communication brand-building campaigns for higher education institutions. He comes to Rowan after serving five years as chief marketing officer and vice president of university communications for Central Michigan University. Previously, he spent 20 years working in leadership roles at Texas Wesleyan University and Indiana University of Pennsylvania. His expertise includes data-driven marketing, digital engagement, brand development, social media strategy, enrollment management and crisis communication.

“I am grateful to Dr. Houshmand and the members of the search committee for the opportunity to join Rowan University,” Mr. Veilleux said. “Our newly centralized team of talented marketing and communications professionals is highly focused on telling the story of Rowan University in a way that will further distinguish Rowan from its competitors and help Rowan achieve its strategic priorities.”

Rowan University is a public research university in Glassboro, NJ, with a medical campus in Stratford and medical and academic campuses in Camden. The university includes 14 colleges and schools with a total enrollment (undergraduate, graduate, and professional studies) of just over 19,600 students. Rowan offers 85 bachelor’s, 46 master’s degrees, six doctoral degrees, and two professional degrees.

In 2023, NU Advisory Partners was launched by former Russell Reynolds Associates recruiters Mar Hernandez, Libby Naumes, Ms. Rosenberg, and Nada Usina. The firm is focused on senior executive, operating, and board positions.

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Ms. Hernandez specializes in placing corporate officers (CHRO, CFO, general counsel), and also supporting boards, financial services, fintech, telecommunications, and hospitality organizations in different talent needs. Prior to co-founding NU, she was a senior member of the corporate officers, DE&I, and financial services practice at Russell Reynolds Associates, where she was also the co-head of the Hispanic board initiative. Before her 12 years in the search industry, she held senior sales and marketing roles with firms such as Amicorp, Mphasis-EDS, and TTech.

Related: NU Advisory Partners Assists Sigma7 with Chief Technology Officer Search

Ms. Naumes specializes in placing go-to-market and commercial roles across the sports, media, entertainment, technology, consumer, retail, and marketplace industries. Prior to co-founding NU, she spent 11 years building the consumer digital practice of Russell Reynolds Associates while also serving as the co-lead of the global sports practice. Ms. Naumes was previously the director of marketing and communications for NASDAQ’s Global Corporate Solutions Group.


NU Advisory Partners Recruits CEO for Talogy

NU Advisory Partners has recruited Russ Becker as the new CEO of Talogy, a market leader in the talent assessment and development space and a portfolio company of Waud Capital Partners. He succeeds Steve Tapp, who will continue to serve in a transitional role as special advisor to the Talogy board of directors. “Congratulations Russ Becker on joining Talogy as chief executive officer,” said Nada Usina, co-founder and CEO of NU Advisory Partners. “Your exceptional leadership and talent expertise will undoubtedly guide Talogy in its mission to deliver innovative solutions for talent screening, selection, and development. We’re excited to see the incredible impact you’ll make as you lead the organization to new heights. Thank you to Alice Hurh, David Lowenberg, Dan Pellegrino, Kenny Mleko, Matthew Clary, Richard Roggeveen, Justin DuPere, and the Waud Capital Partners team for your continued partnership.”


Ms. Rosenberg is a market leading voice in the edTech sector. She brings more than 25 years of entrepreneurial and operating experience in the education sector. Prior to co-founding NU, she led the global edTech practice at Russell Reynolds Associates. She spent 10 years there working across the entire sector, advising larger public companies and VC and private equity portfolio companies, as well as nonprofits and higher education institutions. Previously, Ms. Rosenberg was a senior vice president at Fullbridge Inc., a workforce development and upskilling company, and helped to co-found Global Student Loan Corporation. She was a vice president at The Yankee Group, where she led the consumer communications practice, and a senior consultant in the telecommunications and media strategy practice of Braxton Associates/Deloitte Consulting.

Ms. Usina’s board, CEO and C-suite placement expertise spans technology, sports, media, entertainment, industrial, and numerous other industries. Prior to co-founding NU, she was a member of the executive committee of Russell Reynolds Associates, the global leader of its technology media, entertainment, and sports practices as well as a senior member of the CEO & board practice. Ms. Usina spent 13 years leading high-level executive searches and advising leading private equity and VC firms across their portfolio companies. She had an extensive career as an executive at digital media and software companies, including as a member of the senior team at Broadcast.com, as president of Nokia Canada, as president of Comcast Venture-backed XOS Technologies which she successfully sold to publicly held JumpTV and then merged the company with NeuLion where she remained as president.  Earlier roles in sports included the Florida Sports Foundation, Atlanta Committee for the Olympic Games and Florida State University Athletics.

Ms. Ryan is an associate partner and focuses her time on C-suite searches for high-growth private equity-backed and public companies. She was most recently a principal at True Search in the firm’s go-to-market and edtech practices. Before that, Ms. Ryan worked at Swing Education, a tech-enabled marketplace, where she played a key role in driving strategy and business development. She is based in Boston, MA.

Related: NU Advisory Partners Retained by USA Swimming for CEO Search

Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor  – Hunt Scanlon Media

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