JM Search Expands Consumer Practice
March 13, 2025 – JM Search, a senior-level talent provider serving private equity investors, portfolio companies, and Fortune 1000s, has expanded its team of experts dedicated to recruiting executives for consumer businesses with the additions of John Foristall, Heidi Rustin, and Jennifer Green. “JM Search is experiencing rapid growth in the consumer goods market, necessitating exceptional leaders to navigate the evolving landscape,” the firm said. “With expertise in consumer products, food & beverage, consumer digital & ecommerce, consumer services, retail, and cannabis, the firm is committed to building a best-in-class team of experts that bring both industry and functional specialization to each engagement.”
“As JM Search continues to grow, we remain uncompromising in our commitment to best-in-class search execution,” said MaryJeanne Scott, managing partner and leader of JM Search’s consumer practice. “Achieving excellence comes with its own set of challenges, but with the addition of John, Heidi, and Jennifer to the team, I truly believe our practice has never been better positioned to support our clients in finding the right executive talent.”
Mr. Foristall, partner, has over 20 years of operating experience as a CFO and finance leader in the consumer space. He began his career as a CPA in audit at Arthur Andersen and quickly moved into FP&A. From there, he has held leadership roles in finance for organizations such as Shoes.com, Nike, and Bauer Hockey. Most recently, Mr. Foristall was a partner at True Search. In his new role with JM Search, he will lead the consumer practices’ finance and accounting search work. “Given the firm’s private equity clients’ urgent need for top-tier finance leaders, John’s distinct skillset elevates our ability to deliver exceptional results,” JM Search said.
Ms. Rustin, partner, brings over 20 years of search experience to the team. She has placed C-suite leaders across functions, from CEOs to CFOs, CMOs, and more. Before joining JM Search, Ms. Rustin led and co-founded Bryant Park Search Partners, a boutique executive search firm specializing in consumer goods and retail. Prior to that, she spent three years in the consumer practice at Heidrick & Struggles and 11 years at Herbert Mines Associates. “Heidi’s extensive body of work in fashion, beauty, and retail brings tremendous strength to the consumer practice’s existing portfolio of work,” JM Search said.
Ms. Green, principal, has over a decade of experience placing investment professionals in private equity and venture capital firms. Prior to JM Search, she was at True Search and brings deep executive search and financial expertise to the consumer practice. Ms. Green will support search work across the entirety of the consumer sector, focusing on finance and operations, as well as expansion within the sustainable retail, green production, and outdoor recreation sectors.
“Over the last 40+ years, JM Search has prioritized industry and functional specialization, and this announcement reflects the firm’s commitment to deep specialization within a sector where there is growing client demand,” the firm said. “By leveraging their combined industry and executive search experience, the addition of these new partners and principals ensures JM Search is further positioned to support the evolving needs of their clients, ensuring they have the right leadership in place to navigate industry shifts and drive sustainable growth.”
Related: JM Search Appoints Partners
JM Search is an advisor to CEOs, investors, and boards of directors in recruiting, assessing, and delivering high performance leaders and transformational leadership teams. Its clients include private equity firms and portfolio companies, venture capital-backed businesses, and publicly held companies across North America. Founded in 1980, the JM Search recruiting team brings together former operating and financial executives, investors and experienced search professionals with deep industry specialization, functional expertise, and proven access to talent spanning multiple industry sectors.
Recent Additions
JM Search recently added three new partners: Allen Brady, Hope Morrissey, and Kevin Parker to the financial services and technology practices. Mr. Brady joined JM Search to lead the firm’s community banking practice. He has more than 25 years of executive search experience to his role, including completing more than 300 senior-level searches for mid-sized banking and private equity clients.
Ms. Morrissey was hired to support the growing financial services and fintech sectors. She brings more than 30 years of operating experience in the institutional and retail wealth management industries to her role, specializing in investment data & analytics, asset management, investment consulting, brokerage, family offices, and wealth management.
Mr. Parker joined JM Search to serve as a highly specialized recruiting expert for banking and payments businesses. He has more than 25 years of executive search experience to his role with a deep specialization in partnering with retail, consumer banking, and payments clients. Mr. Parker also brings a wealth of IT executive expertise to the firm, having a strong background of placing information technology officers across global enterprise clients.
“With the addition of these three senior search and industry leaders, JM Search continues to expand our best-in-class financial services and fintech retained executive search team,” said Bill Borkovitz, partner and practice leader. “We are committed to continuing to enhance our expertise as clients’ increasingly require more specialized services.”
Related: JM Search Names Co-Practice Leader for Media, Entertainment, Martech & Communications Practice
Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor – Hunt Scanlon Media
