Hunt Scanlon Media Launches Industry Media Center
August 30, 2016 – Hunt Scanlon Media today announces that it has launched the Industry Media Center (IMC), a newly-developed service designed to help companies, academic institutions, non-profit organizations and other entities with their human capital and talent acquisition needs. As a real-time, high touch product, the IMC allows end users to research and conduct in-depth due diligence on leading search firms and talent leadership providers on a global basis. These include large generalists to boutique specialists located in the U.S., Canada, Europe, Asia and South America.
The IMC includes dozens of firms that recruit senior leaders in a number of sectors, including financial services, healthcare, consumer products, the industrial & manufacturing sectors, aerospace & defense, legal as well as other key industries that use executive recruiters regularly.
“This new product takes the place of the print directories which we published for years,” said Christopher W. Hunt, president of Hunt Scanlon Media. “The Industry Media Center is not only far more sophisticated, but in an age where technology is so broad-based we can now reach literally thousands of companies through digital campaigns that are targeted to the most relevant decision-makers engaged in external hiring initiatives for their respective organizations.” The IMC is designed for corporate use and provides a number of exceptional functions to help clients navigate the product which is housed on the company’s website: https://huntscanlon.com/industry-media-center/.
“The user enters through the IMC homepage and, on that page, they can effect a number of queries,” said Chase P. Barbe, vice president, media & digital content at Hunt Scanlon. Mr. Barbe said that once a search firm’s results appear, clients can enter each profile that matches that query to conduct further due diligence. “We have designed it in such a fashion that everything you need to know about each search firm is housed in their profile – – from a basic overview to more sophisticated components like multi-media videos, access to partner profiles, media links to key articles and industry rankings.”
Mr. Barbe said that live Twitter feeds and other social media links are also included in each firm profile. A substantive series of filters, which include dozens of industry and functional disciplines, are also imbedded to match each query. “Because of the changing nature of executive search we are also highlighting expanding solutions as a query selection. Therefore, firms that provide ancillary services like assessment or leadership development, for example, can be easily identified as well,” he said. “In addition, we post every press release of each participating firm. This is our attempt to provide a centralized repository of real-time news, including completed search assignments, new consultants hires, survey results and any other relevant information,” added Mr. Barbe. Each press release also scrolls real-time on the Hunt Scanlon homepage for added visibility, he said.
From a marketing standpoint, Hunt Scanlon is promoting the IMC to over one million companies during this inaugural year. “We have developed a very aggressive series of ongoing campaigns to put the IMC front and center to a myriad of key hiring decision-makers,” said Adam Shapiro, director, marketing and brand management at Hunt Scanlon. “These include CHROs, heads of talent acquisition, board members, and C-suite and line executives who are regularly involved in the high-end search process.”
Mr. Shapiro said that he and his team are going to initiate ongoing campaigns through a number of channels all designed to create significant awareness and visibility. “We will also be using social media, including Twitter and LinkedIn, to heavily promote the IMC.”
“Today, almost every professional organization uses executive search in some capacity,” said Mr. Hunt. “The IMC is designed for use among all of them.”
For those who are interested in learning more about the Industry Media Center, please contact Adam Shapiro at (203) 969-4172 or by email at: adam@huntscanlon.com.
About Hunt Scanlon Media
Hunt-Scanlon Media has been defining and informing the senior talent management sector for over 25 years. Our global staffing intelligence data comes in many forms: daily newswires, annual leadership and state of the industry reports, and market intelligence sector briefings. Our exclusive news alerts, interviews, industry trends reports, rankings, forecasts and expert commentary offer unique insight and market intelligence as we track global talent management developments. Since our inception, talent management professionals worldwide have turned to Hunt Scanlon Media — making us the most widely referenced, single source for information in the human capital sector.
