Herbert Mines Assists RugsUSA with CEO Search

February 10, 2023 – New York-based retail and consumer focused executive search firm Herbert Mines Associates has assisted in the recruitment of Alyssa Steele as the new CEO of RugsUSA, an E-commerce retailer and supplier of area rugs and home décor products. RugsUSA’s interim CEO Dinesh Lathi will continue with the company and return to his prior role as chairman of the board of directors. “We are thrilled to have an executive of Alyssa’s caliber join the RugsUSA team,” said Mr. Lathi. “Alyssa’s impressive track record at best-in-class companies combined with her passion for delivering for customers makes her the perfect candidate to drive growth and lead RugsUSA. I look forward to working with her as I transition back to my role as chairman of the board.”

“Alyssa’s retail and E-commerce background coupled with her proven ability to drive successful go-to-market strategies will help RugsUSA continue to delight customers and grow profitably,” said Christine Wang and Alan Ni, partners at Francisco Partners and lead investors in RugsUSA. “We thank Dinesh for his interim leadership of the company and look forward to his continued contributions as he returns to his role as chairman of the board.”

Ms. Steele brings 15 years of retail and E-commerce experience that will help RugsUSA continue to accelerate growth and expand customer reach. She has spent the last 15 years of her career at the intersection of technology and commerce, delivering profitable growth through innovation and execution at category leading companies.

Ms. Steele joins RugsUSA from HD Supply, a wholly-owned subsidiary of The Home Depot and a leading national distributor of maintenance, repair and operations (MRO) products, where she was most recently the chief commercial officer, overseeing all aspects of the end-to-end customer experience. Prior to that, she led the $15 billion gross merchandise value hard-lines division of eBay’s flagship North American marketplace. Ms. Steele began her career in retail at The Home Depot where she spent eight years in a series of finance and merchandising leadership roles.

“I’m excited to join RugsUSA and to continue redefining the rug and home décor shopping experience,” said Ms. Steele. “I see substantial opportunity in the area rug market, and RugsUSA’s large-scale customer focus positions the company to take full advantage of it. I’m looking forward to applying my passion for product innovation and customer experience to drive additional profitable growth in the company’s next chapter.”

Related: Herbert Mines Recruits Chief Merchant Officer for Merrell

For more than 20 years, RugsUSA’s mission has been to helped its “customers turn their house into a home, offering a stunning array of rug styles, materials, and sizes to suit every design need and budget.”

Veteran Recruiters

Established in 1978, Herbert Mines is a specialist search firm focusing on the retail, fashion and apparel, beauty, consumer products and services, hospitality, leisure, restaurant, and digital/technology industries. The firm is noted for its C-suite recruiting work and has 3,600 searches.

Herbert Mines Associates Recruits CEO for Sprouts Farmers Market
Following a nationwide search, Herbert Mines Associates recently placed Jack L. Sinclair as the new CEO of Sprouts Farmers Market which is based in Phoenix, AZ. Amin Maredia stepped down last December to pursue other interests. President and COO Jim Nielsen and CFO Brad Lukow had been serving as interim co-CEOs while the search took place.

“We are extremely excited to have Jack Sinclair as our new chief executive officer following a thorough search and selection process by the board of directors,” said Joseph Fortunato, chairman of the board of Sprouts Farmers Market. “Jack is a proven chief executive officer with an outstanding track record in grocery and retail merchandising. On behalf of the board, we look forward to working with Jack as he leads Sprouts forward to continued success,” he said.

Brenda Malloy is the president of Herbert Mines. She brings over 40 years of experience to Herbert Mines Associates. During her career, she has authored numerous articles on retail CEO succession, omnichannel leadership, in addition to being a featured speaker at the National Retail Federation’s annual convention in New York City. Working with leading retailers at the senior most levels to assemble winning leadership teams, Ms. Malloy primarily recruits board directors, CEOs, and their direct reports for publicly traded, privately held and private equity backed companies spanning vertical specialty, lifestyle and branded retail, off-price/value, grocery, hardlines, mass, and the specialty department store sectors.

Related: Herbert Mines Fills Board Positions for The Container Store

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; and Stephen Sawicki, Managing Editor – Hunt Scanlon Media

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