FMG Leading Adds Healthcare Strategy and Transformation Expert
September 3, 2026 – Human capital advisory firm FMG Leading has expanded with the addition of healthcare strategy and transformation expert Doug Van Wie as managing director. The firm explained that the addition further aligns FMG Leading’s capabilities with the needs of investor-backed organizations looking to add value and mitigate risk as they deploy purpose-driven capital into the rapidly evolving healthcare system. “Healthcare investors and executives are navigating tremendous complexity tied to reimbursement, technological advancements, and shifting care delivery models,” said Matt Brubaker, chairman and CEO of FMG Leading. “Strategic advisors like Doug, who have helped leaders and organizations succeed amid these challenges, bring the experience and expertise our clients need to de-risk their organizations and seize market opportunities.”
Mr. Van Wie brings deep expertise spanning M&A and post-transaction advisory, commercial and vendor due diligence, enterprise growth strategy, value creation planning, transformation governance, and executive relationship management. He has advised CEOs and private equity sponsors along pathways to scale, from first 100 days to pre-exit strategic planning; supported 100+ transactions including a $5 billion specialty practice acquisition and a $2 billion healthcare IT deal; and led growth and value creation work across providers, payers, pharmacy, and health technology platforms.
Mr. Van Wie previously co-founded L.E.K. Consulting’s Atlanta office and started the firm’s pharmacy practice, where he advised several of the largest U.S. pharmacies as clients. He previously worked in commercial and product roles at healthcare technology company Influence Health, where he more than tripled annual client implementations and helped steer the company through its acquisition by private equity.
“Today’s healthcare leaders require a combination of deep insight and expert advice to help them build organizations that genuinely make healthcare work, better,” said Mr. Van Wie. “I am proud to be part of a team focused on helping clients make confident strategic decisions that drive industry-leading business and clinical outcomes, from entry to exit.”
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FMG Leading was founded in 1984 and has been backed by Copley Equity Partners since 2022. It is a leading is a human capital advisory firm that works alongside executives, boards and investors. The firm helps clients maximize human capital initiatives, drive transformative change and accelerate growth. FMG Leading specializes in helping private equity-backed healthcare organizations design and vet value creation and growth strategies, align senior teams around go-forward approaches, and build the future leaders they require to achieve their full potential.
Recent Acquisition
FMG Leading recently acquired market intelligence and strategic advisory firm BroadBranch Advisors. “In today’s high-pressure landscape, translating forward-looking intelligence into action faster and more effectively is critical for our clients, especially in the investor-backed healthcare space,” said Mr. Brubaker. “By adding the market intelligence capabilities of BroadBranch Advisors, we’re further aligning our offerings to address this need, helping clients deliver on their performance, growth, and missional goals.”
“By capturing, synthesizing, and pressure testing information using an outside-in approach, we deliver the greatest possible assurance that clients have the data and insights they need to make the right decisions at the right time,” said Courtney Matson, managing partner at BroadBranch Advisors. “This effort magnifies FMG Leading’s now-integrated advisory and intelligence capabilities, allowing clients to ‘see around corners’ with a data-driven view that creates more value, lowers risk, and builds conviction.”
Responding to rising demand for sharper market intelligence across its client base, the acquisition gives executives and investors access to rigorous competitive and customer data, enhancing their ability to make confident strategic decisions and rapidly turn insights into action.
“By bringing together market insights, organizational health data, and outside-in context — supported by FMG Leading’s expert advisory team — the firm offers clients a uniquely integrated platform designed to strengthen competitive advantage in a challenging environment,” FMG Leading explained.
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Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor – Hunt Scanlon Media
