July 8, 2020 – Grand Junction / Boulder, CO-based DiMarchi Partners has recruited Brian McGuire as the new CEO of Rudi’s Organic Bakery, a producer of certified organic bread.
“All vetting, interviewing and evaluation were done remotely through ZOOM, SKYPE and other formats,” said Paul DiMarchi, founder and president of the firm. “This shows a leap of faith by all parties, as well as how efficiently critical relationships can be formed remotely when necessary.”
Rudi’s Organic Bakery, founded in 1976, was once the hallmark of the organic baked goods segment nationally, but after it was acquired by Hain Celestial and amidst a sea of new competitors, the brand became diluted and its role as the industry leader faltered, said Mr. DiMarchi. “Now, newly acquired and brought under the Mayfair PE umbrella, Rudi’s is newly empowered with financing, strategic alliances, and a push to regain dominance of the market segment,” he said.
Mr. McGuire, skilled at building brands and teams, is charged with re-vitalizing the organization, managing all manufacturing, production, quality, marketing and general commercial aspects of rebuilding and rebranding. “In addition to complete P&L responsibility, the challenges include not only creating a dynamic re-positioning in all of Rudi’s markets, but also refining the corporate culure to reflect a new enthusiasm and vitality, as well as reporting to ownership located across the pond in Europe,” Mr. DiMarchi said.
Mr. McGuire is an experienced president with a demonstrated history of working in the food production industry. He is skilled in consumer products, marketing strategy, sales management, manufacturing and restaurant management. Mr. McGuire most recently served as president of Steven Roberts Original Desserts,
“Perhaps indicative of the ‘new normal’ relative to the COVID-19 era, the new CEO, his superior at Promise Gluten Free in Ireland and the members of the Mayfair private equity organization in London have yet to meet, Mr. DiMarchi said.
Rudi’s Organic Bakery’s original mission of making nutritious, flavorful, preservative-free baked goods continues today. The company is focused on making the world a healthier place and conducting business practices that sustain and improve the environment and the communities it serves. Rudi’s Organic is committed to healthy people, a healthy planet and healthy communities.
Serving Diverse Industries
DiMarchi Partners is a 35 year-old executive search firm. Research (candidate sourcing) is managed by Mr. DiMarchi, and is a collaborative effort among a team of effective research professionals. Final candidate evaluation is handled exclusively by Mr. DiMarchi, with equal measures of scrutiny, psychological illumination and economic savvy. The firm’s work as a generalist spans diverse industries and professions. “Rather than align with any one industry or profession, we specialize in a search process that is orchestrated with passion, focus and skill,” said Mr. DiMarchi.
DiMarchi Partners recently filled the president position for the Boulder Community Hospital Foundation. “The foundation represents the philanthropic and fundraising arm of the Boulder Community Health System, the largest private / independent healthcare facility on the front range of Colorado. Ensuring its vitality and success is vicariously ensuring the enduring success of the hospital itself,” said Mr. DiMarchi. “The community, with a history rich in philanthropy, will continue to benefit from the endowments and developments of this valuable foundation.”
DiMarchi Partners also recently filled the CEO position for Sparkfun Electronics, a senior vice president and chief information officer for BI Inc., and the chief financial officer for Boulder Scientific.
Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; and Stephen Sawicki, Managing Editor – Hunt Scanlon Media