Cross Country Healthcare Creates New Brand for Search Divisions

July 16, 2019 – Cross Country Healthcare, a provider of healthcare workforce solutions and staffing services, has merged its signature permanent search brands – Cejka Physician Search, AP Healthcare, StarMed and Cross Country Staffing’s RPO division – under a new Cross Country Search brand.

The consolidation leverages the strength of each brand to offer the widest range of permanent search solutions and delivery models to meet the evolving needs of both healthcare clients and talent, said Cross Country Healthcare.

“The market is demanding that firms keep their eyes fixed on the future of healthcare recruiting and be flexible and prescriptive in their solution offerings,” said Kevin Clark, president and CEO of Cross Country Healthcare. “Remaining at the forefront of anticipating and addressing market needs, Cross Country is committed to delivering unmatched solution offerings and best-in-class service to our clients.”

“With the consolidation of our strong permanent search brands to become Cross Country Search, we are now better positioned to do this,” said Mr. Clark. “The consolidation of the four brands also represents Cross Country Healthcare’s holistic approach to providing innovative technologies and high-quality personnel solutions that meet the unique and complex needs of our clients.”

Strong Leadership

Cross Country Search will be led by David Pantano, who is the division’s newly appointed president. Mr. Pantano most recently served as managing partner and senior vice president of AP Staffing, which was acquired by Cross Country Healthcare in December. With more than 20 years of staffing and strategic consulting experience, Mr. Pantano will provide strategic oversight and operational direction for Cross Country Search, nurturing the company’s long-term client and talent relationships and building professional partnerships to expand its market share and fuel its growth.

“I am excited for the opportunity to lead Cross Country Search,” said Mr. Pantano. “Individually, Cejka, StarMed, AP Healthcare and Cross Country Staffing’s RPO division have demonstrated a commitment to service excellence and responsiveness, and this commitment is now strengthened under one brand. Together, our consultative approach best allows us to partner closely with our clients and craft solutions to solve their recruitment challenges – across the board. We are looking forward to beginning this new chapter in our history and fortifying our leadership position within the industry.”


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 Focusing exclusively on healthcare executive placement, the firm’s Cejka Executive Search division will remain under the leadership of Paul Esselman, who was appointed its president in April. “A recognized leader in the healthcare industry for more than 37 years, Cejka Executive Search will remain a part of the Cross Country family of brands and will launch a new look and enhanced website later this summer,” said Cross Country Healthcare.

Customized Solutions

For healthcare organizations, Cross Country Search provides a broad range of customized talent solutions with flexible delivery models, including direct hire services, talent acquisition consulting and RPO offerings. For physicians, nurses, advanced practitioners, allied professionals and non-clinical talent seeking permanent placement opportunities, the firm provides greater access to a national team of recruiters who serve as their partners and advisors, assisting them to secure a position at hundreds of facilities across the U.S. They also now have access to a wider range of opportunity listings, as well as career resources, via the consolidated and enhanced Cross Country Search website, said the company.

Cross Country Healthcare is a national leader in providing healthcare workforce solutions and staffing services. Its solutions leverage more than 30 years of expertise and insight to assist clients in solving complex labor-related challenges while maintaining high quality outcomes, said the company.

The organization recruits healthcare professionals in virtually every specialty and area of expertise. Its client base includes both clinical and nonclinical settings, servicing acute care hospitals, physician practice groups, outpatient and ambulatory-care centers, nursing facilities, both public schools and charter schools, rehabilitation and sports medicine clinics, government facilities, and homecare. Through national staffing teams and a network of 69 office locations, the company is able to place clinicians on travel and per diem assignments, local short-term contracts and permanent positions.

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; Stephen Sawicki, Managing Editor; and Andrew W. Mitchell, Managing Editor – Hunt Scanlon Media

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