Wray Executive Search Recruits CEO for Twin Hospitality Group
September 8, 2025 – The hospitality industry continues to see strong demand for proven leadership as brands expand, innovate, and compete for market share. Wray Executive Search, a provider of executive search and advisory services in the restaurant, foodservice, retail, and franchise industries, recently assisted in the recruitment of Kim Boerema as the new CEO of Twin Hospitality Group in Dallas, TX. “Kim brings deep expertise in franchising, corporate operations, and profitability enhancement, making him ideally positioned to lead Twin Peaks in its next stage of growth,” said Ken Kuick, CFO of Twin Hospitality Group. “With a pipeline of 100 lodges, Kim’s background and proven leadership will be instrumental as we look to scale the Twin Peaks brand and fuel long-term momentum.”
Mr. Boerema will draw on his over 30 years of industry experience, scaling and optimizing high-volume, full-service restaurant operations, to continue driving forward the rapid growth trajectory of the ultimate sports lodge, Twin Peaks.
Mr. Boerema most recently served as president and chief operating officer of Parry’s Pizzeria & Taphouse, where he helped to significantly scale the brand, taking it from a 10-unit concept to an approximately 30-unit concept in the last two and a half years. Other prior experiences include serving as CEO and president of Iron Hill Brewery and Restaurant, where he led brand transformation efforts in addition to serving as COO of California Pizza Kitchen, where he was key in creating a new cost-effective restaurant prototype along with rebuilding the operations and leadership teams. Mr. Boerema was also a regional vice president at Texas Roadhouse, where he oversaw 125 units in 22 states, driving growth and best-in-class retention for the respective locations.
“I have always had a passion for experiential dining, which aligns perfectly with the immersive sports lodge positioning of Twin Peaks,” said Mr. Boerema. “Over the years, Twin Peaks has emerged as an industry leader known for operational excellence and brand integrity, and I look forward to not only maintaining but also enhancing what makes the Twin Peaks brand such a coveted customer experience as we continue to expand across the globe.”
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Twin Hospitality Group is a restaurant company that strategically develops and operates specialty casual dining restaurant concepts. Founded in 2005, Twin Peaks has 116 locations in the U.S. and Mexico.
Serving the Restaurant, Foodservice, Retail, and Franchise Industries
For 50 years Wray Executive Search has provided executive search and advisory services, recruiting leadership teams for many of the nation’s top restaurant, foodservice, hospitality, franchise, and retail companies. Wray is a purpose-driven executive search firm and human capital advisory, specializing in C-level, senior executive and functional leadership search. The firm is headquartered in St. Petersburg, FL.
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Bob Gershberg is CEO and managing partner of Wray. He has been a driving force behind the brand for over a decade. Mr. Gershberg joined the company in 2004 as executive vice president to help lead the growth of the boutique search firm. In 2005, he became a partner, and in 2009, he was named CEO and managing partner. Mr. Gershberg specializes in searches for C-level positions, functional leadership roles, and M&A integration. He has extensive knowledge and experience in restaurant, food service, retail and consumer industries and has completed assignments in finance, human resources, IT, supply chain, real estate, franchising, operations, and marketing.
Mr. Gershberg is strategic partner and develops and implements human capital strategies for emerging restaurant concepts to billion-dollar brands. Prior to Wray Executive Search, Mr. Gershberg founded various successful QSR and fast casual chains and served as the CEO of a dominant multi-state bakery café chain. He plays an active role on board of directors, works with non-profit organizations, and is a frequent guest lecturer at universities across the country. Mr. Gershberg splits his time between the New York and St. Petersburg, FL offices.
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Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor – Hunt Scanlon Media
