September 29, 2014 – True, a global executive search firm focused on high growth technology companies and investment firms, has named Brian Waivada as a partner and Reed Flesher as vice president of product. Mr. Waivada, who will specialize in private equity portfolio companies, was formerly with Heidrick & Struggles’ global financial services practice where he focused on private equity and financial officers. Mr. Flesher joins the firm from International SOS where he was most recently product manager, individual membership & client value creation. “Brian Waivada’s experience in private equity reinforces our capabilities around the unique needs of PE firms’ investments across multiple industries,” said Brad Stadler, founder and managing partner. “On the operations side, Reed Flesher will drive the innovative direction of the TrueApp and other collaboration and reporting tools. This component of our business is a game changer to our industry, elevating every search experience with a custom blend of experience and technology.” True is an executive search firm that recruits talent for growing technology companies that are backed by accomplished investors.