The Lancer Group Assists Infomedia in President Search

March 16, 2020 – The Lancer Group, established in 1998, serves private equity firms, their portfolio companies and public corporations in their talent acquisition needs. The firm specializes in board-driven search mandates including CEOs, CFOs, C-suite executives and board directors as well as private equity investment professionals and operating partners. With that background, the firm has provided strategic counsel to clients across a range of industries and has particular expertise in technology, industrial, energy, healthcare and consumer markets.

Just recently, The Lancer Group, recruited Brian Consaul as president at Infomedia in New South Whales, Australia.


Infomedia’s CEO, Jonathan Rubinsztein, said the appointment of a highly regarded leader like Mr. Consaul is essential to deliver growth in the region and contribute to the innovation of Infomedia’s product set.

“Brian’s appointment shows our long-term commitment to driving results in the Americas,” said Mr. Rubinsztein. “He is the ideal candidate to take the helm of IFM Americas as we embark on market expansion in the region. Brian’s expertise as a sales and business development leader in SaaS to the automotive industry, perfectly suits our ambitions in a market where OEMs (original equipment manufacturer) and dealerships are demanding better technology and customer insights to help grow sales and improve customer loyalty.”

“Brian will continue to strengthen Infomedia’s existing relationships with our OEM partners and dealership customers, while driving adoption of Infomedia’s Microcat Electronic Parts Catalog (EPC), Superservice inspection and quoting platform, and innovative data insights solutions,” Mr. Rubinsztein said.

Extensive Experience

Mr. Consaul brings over 15 years of extensive experience in the retail automotive and technology spaces, with a proven track record in technical operations, sales, business development and software-as-a-service platform solutions. Most recently, Mr. Consaul served as vice president of business development at Dominion Dealer Solutions. Before that, he was chief operating officer of Text2Drive. Mr. Consaul also held senior leadership positions at Client Command and Affinitiv Inc.

Infomedia is a global innovator in the automotive parts and service software space, having been at the forefront of aftersales system innovation for more than three decades. With more than 180,000 users of their Microcat Electronic Parts Catalog (EPC) and Superservice inspection and quoting platform in more than 186 countries, Infomedia improves productivity and boosts brand loyalty. The company is a subsidiary of IFM Americas.


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As president of IFM Americas, Mr. Consaul will be leading Infomedia’s sales strategy, identifying new opportunities and driving growth in the Americas region.

Mr. Consaul said he is excited about leading the Infomedia team in the Americas region. “I have long admired Infomedia’s unique business approach and innovative technology,” he said. “I’m looking forward to meeting with key customers and delivering Infomedia’s strategy at an important time when the industry is facing considerable disruptive challenges.”

With relationships at over 50 of the top 100 private equity firms, The Lancer Group provides a range of pre-deal private equity advisory services beyond traditional executive search. These include deal origination, diligence support and introductions to “backable” executives. The firm, which is privately held, operates from offices in Boston, New York, San Diego, San Francisco and Sydney, Australia.

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; and Stephen Sawicki, Managing Editor  – Hunt Scanlon Media

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