Sterling Martin Associates Taps Leader for National Creditors Bar Association

October 15, 2019 – Sterling Martin Associates, an executive search firm which specializes in recruitment for associations and other non-profit organizations, has placed the new executive director of the National Creditors Bar Association (NCBA) in University Park, FL.

Liz Terry, vice president of business practices and member engagement at the Investment Advisor Association, takes over from Robin Cole, who served as acting executive director since March. Ms. Cole will resume her role as associate executive director.

David S. Martin, managing partner, and Leigh Beal, senior associate, led the assignment for the Washington, D.C.-based search firm.

“We are excited to welcome Liz Terry to NCBA, and look forward to the addition of her business development, relationship management, and association leadership expertise to the association’s leadership team,” said  NCBA president Yale Levy.

A Strong Record

In her new role, Ms. Terry will oversee the administration, programs and strategic plan of the NCBA, said Sterling Martin Associates. Other key duties include advocacy, marketing and outreach. She will be charged with communicating effectively with the board of directors and providing, in a timely and accurate manner, all information necessary for the board to function properly and to make informed decisions. The executive director is also responsible for fiscal management that anticipates operating within the approved budget, ensures maximum resource utilization and maintenance of the organization in a positive financial position.

Ms. Terry was an ideal choice. She has a decade-plus record of building and sustaining partnerships with C-level executives at Fortune 1000 firms, global foundations and financial institutions. Prior to her role with the Investment Advisor Association, she was associate vice president of membership at the Consumer Bankers Association. Before that, she was with the Council on Foundations, and served six years as executive director of the Tewaaraton Award Foundation.

NCBA is a trade association dedicated to serving law firms engaged in the practice of creditors rights law both in state and federal courts. Originally founded in 1993 as the National Association of Retail Collection Attorneys (NARCA) the organization has grown to become the pre-eminent association for creditors rights attorneys. NCBA has broadened its membership base to include firms practicing in foreclosure, bankruptcy and other areas. The association has also expanded its educational offerings and networking opportunities. NCBA has a revenue budget in the $2.4 million range and a staff of eight. NCBA’s membership is comprised of over 500 creditors rights law firms and individual members, totaling about 2,000 attorneys. The NCBA membership also includes defense attorneys and in-house counsel. Members practice in over 20 different practice areas in the 50 states, Canada, Puerto Rico and the U.K.

Non-Profit Specialists

Sterling Martin Associates, established in 2006, focuses on finding leaders for associations and non-profit organizations. The firm has been engaged by over 150 clients throughout the U.S. Its staff consists of professionals located in Washington, D.C., New York, San Francisco, Chicago and Orange County, CA. Eighty-five percent of the firm’s searches are for roles at the CEO/executive director level with the balance being for senior staff.


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Mr. Martin started his executive search career in 1989 after spending eight years in the corporate world. For nearly 30 years, he has led complex executive search projects throughout the U.S. As CEO, Mr. Martin guides the firm’s overarching business strategy while maintaining a lead role on multiple national projects each year. He has held senior-level positions with such global search firms as Korn Ferry and has launched new offices in Washington, D.C., Atlanta, and Irvine, CA.

Ms. Beal focuses primarily on recruiting senior-level leadership for associations and non-profit organizations. She developed her recruiting skills working for an executive search firm for non-profit boards. Her clients have ranged from start-up organizations to some of the most established names in the non-profit community.

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; Stephen Sawicki, Managing Editor; and Andrew W. Mitchell, Managing Editor – Hunt Scanlon Media

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