April 30, 2010 – Recruiting firm SSA Executive Search International has been selected by Vitacost.com, Inc. to work closely with its nominating committee to identify and review the qualifications for several new, independent director candidates. Vitacost.com is seeking to enhance the diversity of its board to add increased industry experience, corporate governance expertise, M&A and capital markets transactional expertise, and overall public company board experience. “We are pleased to have the SSA Executive Search team work with us in identifying and attracting the best independent director candidates,” said Ira Kerker, Vitacost.com's CEO. “While we will undertake this search and review process as expeditiously as practicable, we will manage this process in a deliberate and comprehensive manner.” Vitacost.com is an online retailer and direct marketer of health and wellness products. Founded in the early 1980s, SSA Executive Search International is global, retained search firm dedicated to corporate board recruitment, helping companies – public and private, small and large – structure, strengthen, diversify and benchmark their statutory and advisory boards.