SPMB Recruits Chief Commercial Officer for Salsify
May 23, 2025 – Bianca Moreno and Rosalie Lovy of SPMB Executive Search recently placed Lisa Schrumpf as chief commercial officer of Salsify in Boston. “Lisa is a powerhouse commercial leader with deep expertise in scaling teams and driving revenue growth across both emerging and global-scale organizations,” SPMB said in a LinkedIn post. “We’re thrilled to have partnered on this exciting hire and look forward to the value Lisa will bring as Salsify continues to redefine how the world’s top brands win on the digital shelf.”
“Lisa’s deep experience, operational discipline, and passion for customer success make her a perfect fit for this next chapter at Salsify,” said Piyush Chaudhari, CEO of Salsify. “She brings proven best practices from large-scale commercial organizations that will help us deliver a more seamless customer experience, strengthen strategic partnerships, and unlock new opportunities for growth — all core to our vision moving forward.”
With over two decades of experience building and leading go-to-market teams across high-growth SaaS businesses and global enterprises, Ms. Schrumpf brings a track record of commercial transformation. Most recently, she served as SVP of sales at Intercom, where she led the company through a successful go-to-market realignment that delivered double-digit growth despite a challenging economic climate. Prior to that, she held senior leadership positions at DataStax, SAP, and IBM, where she spent over 13 years managing global sales and customer-facing teams.
At Salsify, Ms. Schrumpf will focus on uniting the company’s commercial functions under a shared vision that supports Salsify’s mission to help brands and retailers win on the digital shelf. Her top priorities include driving growth by improving sales efficiency, expanding existing business, and increasing customer retention across global markets.
“What drew me to Salsify was the chance to work with a sharp, mission-driven team, a product that’s truly leading the market, and the kind of growth opportunity that doesn’t come around often,” said Ms. Schrumpf. “I’m excited to work with the team to ensure every part of our commercial strategy is focused on helping customers succeed and making it easier for them to get value from Salsify at every step.”
For over 40 years, SPMB Executive Search has worked alongside its clients to build executive teams that ensure venture capital and private equity-backed game-changers achieve scale, and position multi-billion-dollar public companies to unlock innovation. Specializing in technology and innovation, SPMB recruits upper management and board members to growth-oriented companies in tech, consumer, and sustainability industries. SPMB has also placed dozens of senior executives at the portfolio companies of leading private equity firm partners including Blackstone, KKR, and TPG.
Ms. Moreno is a partner at SPMB and a founder of the firm’s New York-based office with a focus on identifying senior talent up and down the eastern seaboard as well as across North America’s emerging tech hubs. She partners exclusively with market-changing growth equity and private equity-backed software and technology-enabled services companies to place C-level and EVP/SVP-level executives cross-functionally across North America. Ms. Moreno and her team have recruited CEOs and all functional areas reporting to the CEO.
Related: SPMB Recruits CFO for Emergence Capital
Ms. Lovy brings executive search expertise to her role as a director within SPMB’s GTM and investment practices. She began her career placing senior leaders across hedge funds, private equity, and venture capital before joining SPMB in 2022. Ms. Lovy leads searches for C-suite and senior leadership roles. In addition to her search work, she plays an active leadership role in SPMB’s diversity, equity, and inclusion committee.
NinjaOne Search
Kevin Barry of SPMB recently helped to place John Sapone as the new chief revenue officer of NinjaOne. “It was a privilege to help bring aboard a proven revenue leader whose impact at companies like Snowflake, ServiceNow, Nimble Storage, and Data Domain speaks for itself,” Mr. Barry said in a LinkedIn post. “John’s track record scaling world-class teams and delivering results makes him the ideal leader to guide NinjaOne through its next phase of growth. Thank you to co-founders Sal Sferlazza and Christopher Matarese for entrusting SPMB with this critical hire, and to Brad Delaplane for the partnership along the way. It’s searches and outcomes like these that make the work so rewarding. Can’t wait to see what’s ahead for the NinjaOne team.”
Steven Popper of SPMB Executive Search has helped to recruit Caitlin Haberberger as the new CFO of Go1. “On behalf of Steven Popper and our financial officer practice, SPMB Executive Search is thrilled to congratulate our client Go1 on welcoming Caitlin Haberberger to the executive team as chief financial officer,” the firm said in a LinkedIn post. “Caitlin’s proven track record of scaling high-growth SaaS companies, combined with her expertise in strategic finance leadership and M&A, makes her an exciting addition to Go1’s world-class team as they continue to transform corporate learning and development globally. Wishing Go1 continued success in the new year with the addition of Caitlin to its leadership team.” Ms. Haberberger is a seasoned CFO with a track record of driving growth and value in high-growth, venture backed tech companies.
Mr. Sapone has led some of the most successful high growth sales teams in the history of enterprise technology. Most recently, as senior vice president of sales at Snowflake, he led a team of hundreds that took the business from $1 billion to $4 billion in revenue. “NinjaOne has completely disrupted the endpoint management market, and we’re growing thoughtfully to continue to exceed our customers’ needs,” said Sal Sferlazza, CEO and co-founder at NinjaOne. “John’s servant style leadership and deep expertise from ServiceNow, Snowflake, and other top enterprise companies, are perfect for NinjaOne and will help us continue to increase productivity, reduce risks, and lower IT costs for our existing and future customers.”
Mr. Sapone’s appointment came on the heels of NinjaOne announcing a $5 billion valuation and $500 million in Series C extensions that will drive research and development focused on autonomous endpoint management, autonomous patching and vulnerability remediation, and expanded IT use cases that improve employee experiences with devices.
Related: SPMB Completes CFO Searches for Contentsquare and Dragos
Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor – Hunt Scanlon Media
