Social Recruiting on the Rise Among Recruiters

September 6, 2013 – Jobvite, a recruiting platform for the social web, has announced the findings of its annual social recruiting survey. This year’s data underscores that social recruiting is an essential HR practice used by 94 percent of surveyed recruiters across industries, up from 78 percent in 2008, the first year the survey was conducted. In an indication of the increasingly competitive hiring environment, only 1.5 percent of respondents predict that hiring will become less competitive in the coming year. The report affirms the ROI social recruiting, with 60 percent of recruiters estimating the value of their social media hires as greater than $20,000 per year, and 20 percent estimating the value as greater than $90,000 per year. LinkedIn, Facebook and Twitter continue to be the most used channels by recruiters, with an increase in adoption of emerging, specialized and localized social networks including GitHub, Yammer, Stackoverflow, Pinterest and Instagram. “It’s no longer a question of ‘are recruiters using social media?'” said Dan Finnigan, president and CEO of Jobvite. “It’s a question of how. We’ve seen a significant jump in social media engagement over the years; in 2013, it’s a given. Companies are ready and willing to pay for the best talent, and now they’re looking for ways to optimize spend on their recruiting programs to find those people.”

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