Reffett Associates Names Leader of Search Practice in the Southeast

February 4, 2026 – Seattle, WA-based Reffett Associates has named Nancy Hoffmann to lead its search practice in the Southeast. She will be based in Greensboro, NC. “Nancy’s combination of firsthand retail and government experience and her successful history in executive search combined with her heart-of-a-servant will make Nancy an incredibly valued and trusted partner for search clients across all industries and practices,” said Bill Reffett, managing partner. “We could not be happier to have Nancy return to Reffett Associates.”
Ms. Hoffmann is an established executive search professional and a retiring public servant. She recently retired after her fifth term as a council woman for the city of Greensboro, NC. Ms. Hoffmann was elected to the Greensboro City Council in 2011 and was re-elected in 2013 and 2015. She was re-elected to four-year terms in 2017 and 2022. She served on numerous committees, commissions and task force. And continues to serve out an appointment by the governor of North Carolina to the Local Government Commission.
Ms. Hoffmann was a managing director with Reffett Associates from 1998-2014 following a senior corporate executive management career in textiles, apparel, and home furnishings. In this role she provided services to retail and government clients across the south. In her return to Reffett Associates Nancy will continue to work with public and private sector clients.
Deep Industry Relationships
“It is great to be working with Nancy again,” said Marshall Reffett, managing director, Reffett Associates. “Market insight, operational expertise, and deep industry relationships make her uniquely qualified to help our clients identify and recruit the executives who will drive innovation and growth.”
Reffett Associates is a nationally recognized executive search firm. The boutique talent provider has extensive experience in retail and consumer packaged goods, private equity, commercial and federal services, government sectors, and associations and non-profits. Its team is made up of executives with tangible industry experience, possessing real world, relatable knowledge about the challenges executives face in managing talent in a competitive marketplace. Reffett Associates has office locations in the metro areas surrounding Seattle, WA; Washington, DC; Metro, NY; and Dallas, TX.
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Mr. Reffett has successfully identified and placed key executive leaders for major companies across the United States. Prior to establishing Reffett & Associates, he was a vice president and partner with Korn Ferry, where he was responsible for initiating the firm’s national supermarket practice. Mr. Reffett has 27 years of combined active and reserve military experience, retiring as a Colonel.
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Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor – Hunt Scanlon Media


