Michael Page International Rebrands Itself PageGroup
October 31, 2012 – Recruitment consultancy Michael Page International will be rebranding to PageGroup and updating the look of its core brands Michael Page, Page Personnel and Page Executive. From a client and candidate point of view, PageGroup retains its core brands of Michael Page and Page Personnel with no operational change. The brands will operate within the framework of PageGroup and will be brought up to date with a style overhaul that aligns them closely with the new group branding. “Our Page Personnel and executive search brands have reached a significant size and market reputation, so we felt now was the right time to create a new brand structure to consolidate our operations and maximise the opportunities available within professional recruitment globally,” said chief executive Steve Ingham. PageGroup currently operates a number of different executive search brands in 30 countries.