May 23, 2014 – Search firm Lucas Group has named Alicia Deedy as marketing project lead in its Atlanta headquarters office. Ms. Deedy joins the firm from The Aspire Group, where she most recently served as sales manager in the company’s national sales center. At Lucas Group, she will be tasked to create, coordinate and implement a comprehensive internal and external communications strategy that includes the firm’s branding, marketing, web, and public relations initiatives. “Our branding and marketing efforts must resonate with a wide variety of audiences – from SMB leaders and Fortune 500 corporations to the thousands of talented candidates we place each year. Alicia’s demonstrated ability to cultivate successful programs that effectively balance and manage a mix of objectives will help us continue to drive results across our growing organization,” said Scott Smith, chief marketing officer. With 15 offices across the U.S., Lucas Group delivers search and placement results for clients in all major functionalities, including accounting and finance, human resources, information technology, sales and marketing, legal, and manufacturing management.
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