June 30, 2021 – Does your company have a story to tell? You may need a chief storyteller. Although not a new role, the position of chief storyteller is becoming increasingly important for modern businesses. LPA Search Partners recently placed Steve Nazarian as chief storyteller for Graduation Alliance, a company focused on dropout recovery and alternative pathways to job placement. “From his years of experience in marketing communications and as a content strategist, Steve is an outstanding writer and strategic storyteller able to write the stories that best convey the impact of their services on the lives of underserved students,” said Anna McCormick, co-CEO of LPA Search Partners. “While all chief storytellers are great writers, they are also good listeners able to unearth the stories that need to be told. Steve is an exceptional hire for this vital role.”
Mr. Nazarian previously served as chief marketer and storyteller at The Best Why, where he combined storytelling with traditional and digital marketing to help companies articulate their unique value and differentiate their brand. Before that, he was with Wells Fargo, where he was hired for a two-year contract to develop marketing communications and scenario-based scripts in collaboration with stakeholders, UI and UX design teams.
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“As much as big data, and digital technology have taken over the marketplace, it is important to remember in the end, we are all just people… and people prefer to communicate through stories,” said Mr. Nazarian. “One of the things we try to do at Graduation Alliance is seek to transform, not simply transact. By putting the stories of our customers and (in turn) their students front and center, we are able to make the humane connection from which all long-term and effective business relationships blossom.”
“Humans have always used stories to connect,” Ms. McCormick said. “Although storytelling may seem a bit old-fashioned, it is time tested and a powerful tool. We wish Steve every success as he shares Graduation Alliance’s inspiring stories.”
Graduation Alliance works to give students of all ages the resources, support and flexibility they need to reach their educational goals and prepare for what’s next. In partnership with educators, economic development agencies and community leaders across the nation, Graduation Alliance provides versatile pathways to high school graduation, fosters college and career exploration, and connects job creators to skilled and ready workers.
LPA Search Partners is a women-owned firm led by industry veterans Willa Perlman and Ms. McCormick Kelch. It offers expertise in the following industry verticals: education, edtech and knowledge services; information services and SaaS; digital media and publishing; data analytics; healthcare IT and services, professional services; non-profit; and board of directors. LPA specializes in searches for C-level executives and their direct reports. The firm is represented in New York, Chicago, Providence, Los Angeles, Washington, D.C., and London, offering complementary services to recruitment including interim placements, executive coaching, M&A consultation, and a board practice with a special focus on diversity and women candidates.
LPA Search Partners recently assisted Syniti, an enterprise data management company, in the recruitment of Kate Reed as its new chief marketing officer. “Kate has a strong reputation for transformational marketing initiatives that stand out and grow demand,” said Kevin Campbell, CEO of Syniti. “Her appointment could not have come at a better time as we look to build on our record growth, continue our momentum with partners, and accelerate our engagement with enterprises to unlock the power of their data to make better decisions, faster.” Ms. Reed is a technology marketing veteran with over 15 years of experience building and growing customer acquisition programs that create both short and long-term business impact. She will oversee Syniti’s global marketing strategy and execution, including messaging and product positioning, customer engagement and experiential campaigns to drive pipeline growth.
Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; and Stephen Sawicki, Managing Editor – Hunt Scanlon Media