Kelly Services Acquires Brazillian-Based Tradicao Tecnologia
November 27, 2011 – Kelly Services, Inc. has acquired Tradicao Tecnologia e Servicos Ltda, a top national service provider in Brazil. The acquisition strengthens Kelly's presence in the Brazilian market, enabling the company to address the talent needs of clients and multinational organizations with operations in Brazil. Terms of the agreement were not disclosed. In addition to Tradicao's headquarter office in Sao Paulo, the acquisition includes 12 branch locations throughout Brazil. Besides traditional temporary staffing services, Tradicao's service offerings include permanent placement, executive search, and training. As a part of the transaction the founders, Pedro Caldas and Sergio Valentim, will remain on for a transition period, reporting to Sergio Gomez, vice president and general manager for Kelly Services operations in Latin America. “This acquisition extends Kelly's global reach in a very robust and emerging economic market,” said Michael Webster, executive vice president and general manager, Americas, Kelly Services. “We look forward to providing clients with customized staffing and workforce solutions, and introducing our broad array of professional and technical service offerings to the Brazilian market.”