November 8, 2011 – Jobmagic, a social recruitment platform, has announced new features that allow both recruiters and companies to reach the maximum number of qualified candidates, establish an attractive employment brand, and fully leverage the viral features of social jobs on Facebook. Jobmagic's Social Media Optimization tools enable job postings to reach a large, targeted audience across Facebook and hundreds of other social media networks. With a single click, companies and recruiters can trigger a viral distribution of their job opportunities, fueled by sharing, liking, re-tweeting and recommending beyond first-degree friends. “Sharing is the ultimate goal of the social media optimization, that's how Jobmagic gets job postings to go viral. Personalization and likeability are key. People share because they like what they see,” said Jindrich Liska, founder and CEO.