Expands Database Offerings

June 16, 2011 –, a marketing and media relations service specializing in human resources, has expanded its marketing platform and information databases to help clients reach decision makers and purchasing influencers in functions beyond HR. These functions include IT, finance, operations and purchasing — all of which are increasingly instrumental in partnering with HR to make product selection and purchasing decisions. Clients of will have access to the latest information on IT/Finance/Operations/Purchasing-related media outlets, editorial calendars, press contacts, online influencers, conferences, and marketing opportunities. “More and more, HR departments are working in partnership with senior management and other internal functions to select products, services and vendors,” said Mark Willaman, founder and CEO of HRmarketer. “As a result, we’ve been helping our clients reach deeper into organizations to help HR broker decisions among management and key influencers in other departments. Basically, we’ve aggregated all of the data that HR service providers need to reach their expanding audience of decision makers and promote their offerings more effectively.” helps companies plan, execute, manage and measure their marketing and media relations. Its platform offers clients access to information-rich databases, campaign management features, news release distribution and measurement tools.

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