How Keywords Can Energize Your Job Search

June 27, 2023 – Have you ever heard of a Boolean search? It’s a powerful tool hiring managers use to sift through many resumes and find the most qualified candidates for open jobs. And to be sure that your resume makes it through this search and in front of a human being, it’s crucial to understand the importance of keywords in your job search, says’s F. Jay Hall in a new report. “Keywords are the skills, experiences, and qualifications that are most sought-after by employers in a given field,” he said. “By strategically including these keywords in your resume and cover letter, you increase your chances of getting your foot in the door and securing an interview. Plus, many companies today use resume databases to help find potential candidates, making keywords even more critical for job seekers. So, please start thinking about the words and phrases most relevant to your desired job and incorporate them into your job search strategy.”

As a job seeker, using the right keywords in your resume and online applications is essential. “Niche keywords, for instance, help employers find candidates with specific skill-sets, while broad keywords like ‘sales’ may attract too many applicants,” said “Remember to consider where you are searching for jobs – job boards and resume databases use different algorithms to match you with potential employers. Knowing the nuances of each type of keyword and using them to your advantage can help you land your dream job.

Identifying the Right Job Keywords

Having the proper set of keywords on your resume and in your online presence can make all the difference when it comes to catching the attention of potential employers. But how can you identify the right keywords for your desired sector? “For those interested in not-for-profit or city government work, keywords such as advocacy, conservation, and research are crucial to incorporate,” said Mr. Hall. “These words demonstrate a passion for social change and a commitment to positively impacting the community.”

Boolean Search Syntax and Why It Matters

Recruiters and executive search professionals spend hours combing through resume databases and using search engines to identify potential candidates. With so many applicants to sift through, knowing how to use Boolean search syntax to find the best fit is essential. Boolean search syntax involves using operators like “AND,” “OR,” and “NOT” to refine your search results. Using these operators, recruiters can filter out irrelevant resumes and focus on the applicants most suited for the job, says the report. Furthermore, utilizing Boolean search syntax can also be helpful when setting up job alerts to ensure that only the most relevant job postings make it to your inbox.”

How to Optimize Your Resume with Keywords

One way to strengthen your resume is by optimizing it with keywords. “These keywords can help your resume get noticed by company applicant tracking systems and increase your visibility on search engines like Google,” said “Additionally, incorporating relevant keywords into your LinkedIn profile and other online biographies can increase your chances of being found by recruiters on resume databases and job boards.”

Effective Use of Keywords in Resumes

One of the most effective ways to ensure your resume stands out is by strategically incorporating keywords that align with the job description. However, it’s not just about throwing in a few buzzwords; it’s about understanding how to use them effectively. “Utilizing a keyword analyzer, you can identify long-tail keywords and Boolean phrases to help applicant tracking systems notice your resume,” said Mr. Hall. “These tools allow you to optimize your resume to match the job requirements while showcasing your skills and experience. Utilizing these techniques can increase your chances of landing an interview and securing your next career opportunity.”

Connecting Talent’s job board has been serving the non-profit, government, education, and health sectors since 1999. Non-profit and government employers of all sizes use to fill executive, mid-level, and fundraising positions. The company is an online talent source with more than 87,000 active members in its member registry. Job postings start at $99 and there are never any additional fees when a job is filled through us. The site is entirely free and confidential for job seekers. Mr. Hall is the founder and president.

After working in higher education for five years, Mr. Hall joined Isaacson Miller, an executive search firm dedicated to finding leaders for mission-driven organizations. In this role, he helped major non-profit organizations find the executive and fundraising talent they needed. was rooted in trying to find the best way to help smaller organizations without the budget for traditional search.

Related: Keys to Leading Your Remote Teams

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; and Stephen Sawicki, Managing Editor – Hunt Scanlon Media

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