Herbert Mines Associates Recruits CEO for Aerosoles

September 14, 2015 – New York-based executive search firm Herbert Mines Associates has placed R. Shawn Neville as chief executive officer of footwear company Aerosoles. He takes over from interim CEO Caryn Lerner, operating partner of Palladin Consumer Retail Partners, LLC, which acquired privately owned Aerosoles in June 2014.

Mr. Neville’s initial key initiatives will include strengthening Aerosoles’ go-to-market strategy, branding, store design, merchandising, product development, e/m-commerce and overall expansion strategy.

“Shawn is a results-oriented leader with the strategic expertise and management skills to take Aerosoles to the next level,” said Ms. Lerner. “We are excited to have him aboard and look forward to working together in the months ahead.”

With extensive global retail and brand development experience, including over two decades in the footwear sector, Mr. Neville comes to Aerosoles following six years at Avery Dennison Corp., leading its $1.6 billion retail branding and information solutions division as president. Previously, he spent four years as a senior officer of Stride Rite and president of its Keds division after five years with Footstar, as president and CEO of its athletic division and the same role with Footaction USA. Most recently he served as CEO and president of team sports apparel company, Boathouse Sports.

Founded in 1987, Aerosoles is a leading brand of footwear based in Edison, New Jersey. The company’s products are sold in 30 different countries, 4,000 doors globally and, in the U.S., at major department and specialty stores, 120 retail and outlet locations as well as online.

Herbert Mines Associates is a specialist search boutique leader focusing on the retail, luxury, consumer products, hospitality & food service, fashion/apparel, and e-commerce industries. The firm is noted for its C-level recruiting work, placing presidents, chief operating officers and CEOs at a number of branded retailers including: Coach, Inc.; Fred’s; Neiman Marcus; Payless ShoeSource; Ulta Beauty; Mama Rosa’s Pizza; Oregon Ice Cream Co.; Abercrombie & Fitch; Fender; Black Diamond; Bare Snacks; and Hollister Co. The New York-based search firm recently placed Miki Racine Berardelli as president, digital commerce, chief marketing officer and EVP at Chico’s FAS, Inc.

Contributed by Dale M. Zupsansky, Managing Editor, Hunt Scanlon Media

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