Furst Group Recruits CEO for Genevive

December 4, 2024 – Executive recruitment firm Furst Group, which serves the healthcare and insurance industries, has helped to recruit Julia Crist as the new CEO of Genevive in Minneapolis, MN. Tim Frischmon led the assignment. “Driven by a commitment to improving access and affordability for underserved patients and a special passion for enhancing elder care services,” Genevive said. “Julia is particularly dedicated to innovating care for seniors, focusing on delivering quality support in the home. We are confident that under her leadership, Genevive will continue to thrive and fulfill our mission of delivering expert, compassionate care to everyone we touch.”

Ms. Crist brings over 20 years of diverse healthcare leadership experience to her role, having worked across international, domestic, for-profit, and not-for-profit organizations. Her career has been driven by a commitment to improving access and affordability for underserved patients, with a special passion for enhancing elder care services. Ms. Crist is particularly dedicated to innovating care for seniors, focusing on delivering quality support in the home.

Genevive has delivered primary care services to residents in long-term care, assisted living and TCU settings since 2003. All of its primary care providers are board-certified and focused exclusively on Geriatric Medicine, supported by a specialized Geriatric On-Call Group ready to respond patients.

Furst Group, headquartered in Rockford, IL, partners with many of the premier healthcare organizations in the world, from providers and payers to life-science companies and private equity/venture capital firms. While Furst Group’s roots are in managed care, the firm continues to be one of the nation’s leading executive search partners to health systems, hospitals, academic medical centers, post-acute, and hospice and palliative care facilities. Its work with insurers stretches back to the HMO era, yet the firm also teams with life science, pharmaceutical, and medical device companies. Furst Group also has offices in Phoenix, AZ; Radnor, PA; San Francisco; Brentwood, TN; Chicago; Irving, TX; Minneapolis, MN; Seattle; St. Louis; and Washington, D.C.

Trusted Advisor

Bob Clarke, chairman of Furst Group, has been a trusted advisor to CEOs and boards for more than 30 years. His acumen in executive search and integrated talent management is valued by hospital systems, managed care organizations, medical groups, indemnity companies, end-of-life care providers, healthcare associations, and other medical delivery systems across the U.S. He concentrates his work at the board and C-suite levels for providers and payers of every variety, creating recruitment processes and counseling boards and search committees. He also partners with boards of directors of healthcare organizations to manage C-suite transitions, develop succession plans, assess leadership teams, and implement leadership development programs.


Furst Group Recruits CEO for Kearney Regional Medical Center

Furst Group has assisted in the recruitment of Douglas Koch as the new CEO of Kearney Regional Medical Center (KRMC) in Kearney, AK. “Doug’s Midwestern roots, education and vast operational experience are an ideal fit for the Bryan Health administrative leadership team and to lead KRMC as it enters its second decade of operation,” said John Woodrich, Bryan Health executive vice president and chief operating officer. “Doug is someone who likes to see communities thrive. He will be an outstanding leader for Kearney Regional Medical Center and will help Bryan Health bring the most benefit to central Nebraska and the Kearney community.”


Mr. Frischmon works closely with the board of directors and CEO to assess and identify key strategic imperatives for short- and long-term success in the role. Together they formulate a clear pathway for accelerated performance and goal realization that also helps cultivate a strong candidate experience.

Past Search

Furst Group recently placed Tanja Oquendo as its new chief people officer of Fairview Health Services in Minneapolis, MN. “We are thrilled to welcome Tanja to Fairview,” said James Hereford, president and CEO. “Her strength in leadership and strategic vision will play a pivotal role to strengthen, innovate, and advance our organization. I am confident that Tanja’s ability to build high-performance cultures while maintaining a values- and mission-driven focus will help our system continue to tackle the unique workforce challenges facing the healthcare industry.” As CPO, Ms. Oquendo will drive Fairview forward by leading efforts to promote culture, diversity, equity, inclusion, and organizational growth.

Prior to joining Fairview, Ms. Oquendo was chief administrative officer, chief human resources officer, and system senior vice president of transformation and integration at CommonSpirit Health, one of the nation’s largest non-profit healthcare systems.

Related: Furst Group Recruits CEO for Center for Hospice Care

Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor – Hunt Scanlon Media

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