FMG Leading Appoints President
April 2, 2025 – Human capital advisory firm FMG Leading has named Will Busch as president. In this new position, he will lead FMG Leading’s growth and transformation efforts, positioning the firm to further expand its client reach. “Today’s healthcare leaders must heighten their focus on human capital to stay ahead of evolving, disruptive market forces,” said Matt Brubaker, chairman and CEO of FMG Leading. “With Will in the president’s seat, our team will be able to help even more organizations synchronize their talent and strategy, generating clinical, financial, and operational improvements that will, in turn, drive positive impacts across the healthcare system.”
Mr. Busch first joined FMG Leading in 2020 after holding consulting leadership positions at large professional services firms, including Gallup and Korn Ferry. where he developed a unique approach to business transformation that incorporates strategy execution, behavioral economics, change management, and customer analytics to create and capture value. Specializing in growth-focused firms and investors, Mr. Busch’s expertise leverages human capital and organizational growth levers to drive revenue generation and enhance operational efficiency. In 2022, Mr. Busch assumed the role of managing director, head of transformation at the private equity firm Tilia Holdings, where he helped the firm identify, acquire, and scale portfolio companies operating at the intersection of food and health.
“I am proud to return to FMG Leading, a world-class advisory firm with an impressive track record in the healthcare ecosystem,” said Mr. Busch. “We have a unique opportunity to collaborate with human capital focused providers, payers, and investors to drive meaningful outcomes for patients within the evolving healthcare environment. I am honored to help advance this important work alongside our colleagues and clients.”
FMG Leading is a human capital advisory firm that works alongside executives, boards and investors. The firm helps clients maximize human capital initiatives, drive transformative change and accelerate growth.
Recent Growth
In January, FMG Leading expanded its team with the additions of principals Kate Katz and Rod Wilkes. FMG Leading explains that Ms. Katz and Mr. Wilkes each bring decades of experience to their roles and will immediately begin providing strategic guidance and value to the firm’s growing list of clients. “We continue to see sizable market opportunities for healthcare operators and investors with transformative visions for their organizations and the industry as a whole,” said Matt Brubaker, chairman and CEO of FMG Leading. “An increasing number of these leaders are learning they can better and more rapidly execute on their mission by partnering with trusted advisors who can help them harness the power of people, accelerate value creation, and drive sustainable change across the healthcare ecosystem.”
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The expansion of FMG Leading’s team reflects growing demand for experienced senior advisors that have proven their ability to help organizations simultaneously meet financial targets and mission-driven goals. “This is especially true in the healthcare sector, where innovators are striving to transform today’s system by meaningfully improving outcomes while containing costs,” FMG Leading said.
Ms. Katz has more than 20 years of healthcare consulting experience, most recently at Huron, where she designed new organizational structures and processes, led change programs to improve access to clinical care, and improved workplace cultures.
Mr. Wilkes joins FMG Leading from Press Ganey, where he served as a trusted healthcare advisor working with C-suite leaders to impact change, improve employee engagement and organizational resilience, and enhance patient and business outcomes.
Last year, FMG Leading unveiled a new approach to developing high-potential and next-generation healthcare leaders. “The data-driven, collaborative process has reliably delivered high value to healthcare organizations for more than four decades, preparing leaders to effectively navigate the industry’s most pressing challenges and yielding substantial, measurable results,” the company said.
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Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor – Hunt Scanlon Media
