Flatiron Search Partners Names Co-Heads of Finance Practice

November 22, 2024 – Flatiron Search Partners (FSP) has named Christina Danka (Farrell) and Adrienne Martasin as partners and co-heads of the finance practice. “Both bring incredible experience building high-performance Finance teams for world-class brands, and further amplify FSP’s already strong capabilities across the finance function,” the firm said. Ms. Danka has spent her career partnering closely with high-growth consumer businesses at all stages, with a particular focus on private equity-backed companies.

Prior to joining Flatiron Search Partners, she was a partner at True Search, where she played a pivotal role in building the finance practice for consumer-focused brands. Ms. Danka also served as director of business development at Martens & Heads, leading executive searches for premier beauty, fashion, and lifestyle brands. She began her search career in the financial officers practice at CTPartners and in human capital management at Goldman Sachs.

Ms. Martasin specializes in CFO, controller, and financial planning and analysis searches. A seasoned search professional with deep expertise in finance executive placements, she has experience supporting middle-market, private equity-backed companies across diverse industries, including consumer, retail, manufacturing, distribution, technology, media, and healthcare/life sciences. Ms. Martasin spent 16 years at Heidrick & Struggles, where she made significant contributions to both the financial officer and private equity practices. Prior to joining Flatiron Search Partners, she served as a partner in True Search’s financial officers practice. She began her career by leading the research department at a national search firm.

Established in 2018, Flatiron Search Partners is a boutique executive search and growth advisory firm with offices in New York City and Denver. The firm leverages a cross-industry network to focus on key sectors: beauty, business services, consumer products/ services, consumer healthcare, education and training, experiential/ specialty retail, food and beverage/restaurants, franchising, health and wellness/active lifestyle, hospitality and nightlife, and technology and SaaS. Flatiron leads recruitment efforts for CEOs and presidents, as well as executives and functional leads overseeing operations, customer experience, sales/revenue, marketing, training, HR, finance, product, technology, and real estate/development.

Bill Stauffer is co-founder and managing partner with Flatiron. He has spent the past 20 years scaling brands at various growth stages across the consumer, food and beverage, and healthcare sectors. He has experience working with founders, boards of directors, executive teams, and private equity/venture capital sponsors.

Related: Flatiron Search Partners Acquires Bigfoot Search

Joe Miller is also co-founder and managing partner with the firm. He has spent the last 10 years driving scalable business strategies for high-growth companies in the branded consumer space. He has a background in cross-functional management and financial analysis, and a track record of attracting and managing winning teams, driving operational execution, and achieving growth targets.

Recent Additions

Flatiron Search Partners recently added Jessica Tully and Renee Daloia to its staff. “Both embody our values and share our passion for building exceptional teams,” the firm said. “Their expertise will be pivotal to our continued success, and we couldn’t be more excited to have them on board.” Ms. Tully joined the firm as a partner and has deep expertise in strategic growth, business development, and client relationship management. She has spent the past 14 years supporting executive placements for high-growth, venture-capital, and private-equity-backed companies, particularly within the beauty, wellness, personal care, and better-for-you food and beverage sectors. Prior to joining FSP, Ms. Tully was vice president of client strategy at ForceBrands, where she spearheaded the development of the beauty division, and ultimately led the entire business development and client strategy organization.

Ms. Daloia joins as a senior associate and began her career at Daversa Partners, where she spent three years honing her skills and developing a deep understanding of the executive search landscape. She specialized in working with top-tier venture capital and private equity-backed companies, helping them identify and secure senior talent. With a keen focus on go-to-market strategies, Ms. Daloia has developed expertise in recruiting for key roles across marketing, sales, finance, and people operations.

Related: Flatiron Search Partners Recruits Chief Marketing Officer for WorldSprings

Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor  – Hunt Scanlon Media

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