October 1, 2009 – After inking deals with Google, Dell and IBM, online recruitment advertising company EnticeLabs has closed $2 million in a strategic round of investment led by First Advantage in participation with all initial founders and investors, including the founders of Omniture. Neal Bruce, senior vice president of product management for First Advantage's Employer Services segment will join the EnticeLabs board of directors. "First Advantage's investment in EnticeLabs is a great testament to the team, the successes we have achieved and the commitment we have to our customers," said EnticeLabs' CEO Ryan Caldwell. "It also shows a belief in EnticeLabs' position as a market leader and innovator. We're pleased to receive the support of First Advantage and look forward to the opportunities for strategic expansion that this funding will afford the company."