Eastward Search Partners Appoints Brand & Digital Practice Leader

February 26, 2021 – New York-based Eastward Search Partners has named Nicole Balsam as lead of the brand and digital practice. “I have the utmost confidence in Nicole as she takes the lead of the digital and brand practice,” said Joe Carbone, founder and managing partner. “Her passion for delivering a sophisticated solution to her clients is apparent and comes through in her work and track record. We are extremely lucky to have her on our team.” Ms. Balsam has expertise in executive search specifically working on appointments of senior partners and partners within consulting firms and team builds for digital and design agencies. As practice lead, she will take responsibility for the day-to-day management and strategic direction of the practice and will be tasked with its continued growth. She specializes in senior level placements across agencies, management consultancies, and in-house brand and digital studios. Ms. Balsam has a track record of delivering top talent across multiple industry verticals and functions including brand and digital strategy, design and creative, content and communications, digital and integrated marketing, and more.

“I’m thrilled to be joining the Eastward Partners’ platform as the head of the brand and digital practice,” said Ms. Balsam. “The pandemic has dramatically shaped the way we work and live and it has also transformed the way brands serve their customers. Eastward is a world-class organization that provides best-in-class service to their clients and candidates which will allow me to provide my clients the talent they need to thrive over the next decade. I’m excited to grow this practice and help our customers seize the opportunities of 2021 and beyond.”

Ms. Balsam formerly served as managing consultant with Capstone Hill Search, an executive recruitment firm primarily servicing the marketing and communications industries. Before that, she was a search consultant with Howard-Sloan Search. Prior to that, Ms. Balsam was a search consultant with Stephen-Bradford Search.

Boutique Search Firm 

Eastward Search Partners is a venture backed boutique search firm aligned with the management consulting marketplace. The firm partners with management consulting and advisory firms in an effort to secure partner / principal and director level candidates across digital, technology, healthcare / pharma, financial services and HR. Its consultants are adept at specialized team builds and team expansions.

The firm’s portfolio of work is primarily on retained projects and high-end exclusive / contingent work within a set of focused capabilities, which include IT strategy, digital transformation, capital markets technology, HR advisory, capital markets operations (middle / back office), finance transformation and risk and compliance.

Joe Carbone is the founder and managing partner of Eastward Search Partners. He has 17 years of experience of which the last 12 have been as a recruitment operator and entrepreneur. Mr. Carbone’s experiences cut across a broad spectrum of talent focused challenges, which include the construction of executive search processes for retained mandates, designing and implementing talent functions for early-stage companies, and scaling recruitment campaigns for growth stage companies.

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; and Stephen Sawicki, Managing Editor – Hunt Scanlon Media

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