April 11, 2011 – Diversified Search Odgers Berndtson has added Joseph A. Frick, former president and CEO of Independence Blue Cross (IBC), as vice chairman and managing partner. Before joining IBC, Mr. Frick served as vice president of HR at Philadelphia Newspapers, Inc. (PNI), which publishes The Philadelphia Inquirer and the Philadelphia Daily News. "Having worked closely with Joe over the years on many business and community matters, I am confident that his strategic vision, business acumen and personal leadership brand will be a valuable asset to the firm as we continue to grow and broaden our capabilities. He brings a vast amount of experience in developing executives and their teams, and his unparalleled knowledge of the healthcare field will be an important asset to our healthcare and life sciences practice,” said Judith M. von Seldeneck, founder, chairman and CEO. Diversified Search offers global search capabilities with industry specialization in consumer & industrial; education, not-for-profit, arts & culture; financial & professional services; healthcare & human services; private equity/venture capital; retail; life sciences; media & entertainment; and technology.