Central Pacific Bank Announces New CFO

August 30, 2010 – Central Pacific Financial Corp./(NYSE:CPF) has announced that the company and its primary subsidiary, Central Pacific Bank (CPB), has selected Lawrence D. Rodriguez as its executive vice president and chief financial officer. Mr. Rodriguez previously served as managing partner of Ernst & Young, LLP's Hawaii office. Central Pacific Financial is a Hawaii-based bank holding company with $4.3 billion in assets.

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