March 20, 2015 – Boyden has appointed Lindsay Bray Landsberg as principal in its Chicago office. Ms. Landsberg becomes a member of the firm’s global consumer goods and retail practice. She will also lead searches for Boyden’s global technology practice. Previously, as a senior executive in major digital and advertising agencies, Ms. Landsberg developed a deep understanding of marketing, sales and advertising functions and how digital technology has upended traditional marketing and media. She most recently served as senior vice president of business development for Performics (part of the Publicis Groupe), one of the largest internet search and performance media agencies, and for The Marketing Store, a global marketing services firm. “Today’s talent marketplace requires diversity in thinking and a deep understanding of digital skill sets, and we are committed to attracting industry experts who understand our clients’ perspectives,” said Richard McCallister, managing partner of Boyden Chicago. “Lindsay’s knowledge of the digital marketing and retail space and the challenges facing CMOs will enhance our Chicago office and our global consumer goods, retail and technology practices.” Boyden is an executive search firm with more than 70 offices in over 40 countries.
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