September 15, 2011 – Boyden has promoted Gray Hollett to chief marketing officer, responsible for global brand management and marketing. Mr. Hollett, who has served as Boyden's vice president of global marketing since joining the firm in 2006, will continue to lead Boyden's branding, communications and reputation management. In his new role, he will also assume additional responsibilities in support of the firm's strategic and operational direction, working closely with Boyden's new president and CEO, Trina Gordon, guiding day to day operations and superior client service programs. "Gray's expertise and the brand strategy he has implemented have greatly increased Boyden's global visibility," said Ms. Gordon. "His unique understanding of how influential audiences view and engage Boyden will be a great asset as Boyden continues to grow across the Americas, Asia/Pacific and EMEA." Boyden is an executive search firm with more than 70 offices in over 40 countries.
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