Bailey Fisher Finds New CEO for Undo

November 1, 2018 – U.K.-headquartered life sciences specialist Bailey Fisher Executive Search has placed Barry Morris as the new CEO of Undo, a pioneer in the development of new software execution record and replay technology.

He takes over the role from co-founder Greg Law, who will now focus on the company’s chief technology officer.

“We have achieved our early stage goals,” said Dr. Law. “With the industry-changing technology we have built, the customers we have signed up and the funding we have secured, it is time to move to the next stage of the plan, with an A-player to lead the company in its high-growth phase.”

“Despite a really strong short list of candidates, the result of a worldwide executive search, we were unanimous in our agreement about who the right person to lead the company should be, and that’s Barry,” he said.

Experienced Leader

With over 15 years as the leader of technology-leveraged organizations, Mr. Morris has scaled multiple global companies, both public and private, through transformative leadership, focused innovation and solid execution. He is the co-founder and executive chairman of database specialist NuoDB. Before that, he served as chairman, president and CEO of TIBCO StreamBase. Mr. Morris was also CEO of distributed service-oriented architecture specialists IONA Technologies, helping to build the company up to $180 million in revenues and a $2 billion valuation.

Undo has grown rapidly in recent years, growing headcount to 40, with a world-class engineering team in Cambridge and an experienced enterprise sales organization in San Francisco. In July, the company announced that it had secured $14 million in series B funding, and has to date raised over $20 million in funding from leading venture capitalists.


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Mr. Law will now dedicate his time and focus to operating as Undo’s CTO, developing Undo’s technical capabilities in line with evolving customer demand. “We reached the size and complexity where it was impossible for one person to be both CEO and CTO,” he said. “It’s a fantastic coup for the company to bring in someone with Barry’s international experience of putting innovative companies firmly on the map, raising finances and building sustainable revenue streams.”

Mr. Morris said he welcomes the challenges ahead. “Greg and the team at Undo have built incredible foundations for the company, with technology that was thought by many to be an impossibility, and an enviable customer list including IBM, SAP and Micro Focus,” he said. “My focus will be on the next evolution of the company, as we strengthen our positioning in strategically important markets like the U.S. and Europe.”

Undo’s technology allows some of the biggest software companies to improve the quality of their products and fix customer issues quickly. Its focus is to help customers reduce the time, difficulty and effort involved in building complex software systems. Undo is a fast-growing, venture-backed technology start-up based in San Francisco and Cambridge, U.K.

Niche Recruiters

Bailey Fisher Executive Search is an independent recruitment firm that operates globally to find talent in technology, life sciences, digital health and private markets. Established in 1998, it has offices in Cambridge and London. The firm recently filled CEO roles for Spectral Edge, Novintum Bioscience, BHR Group and Digital Assess.

Baily Fisher expanded with the addition of Iain Hopper as director of digital health & life sciences. Mr. Hopper has developed a strong network throughout the U.K., Europe, Southeast Asia, Australia and New Zealand, said the firm. His most recent focus was pharmaceuticals and biotechnology; he worked with market leaders including Roche, Novartis and Gilead on senior- and executive-level appointments. Previously, he served as manager of life sciences at Tardis Group, a London-based search firm.

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; Stephen Sawicki, Managing Editor; and Andrew W. Mitchell, Managing Editor – Hunt Scanlon Media

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