SPMB Lands CMO For Citrix

December 2, 2015 – West Coast-based technology search firm SPMB has recruited Tim Minahan as chief marketing officer of Citrix. He is responsible for leading and evolving the Citrix marketing strategy to continue to drive the company’s vision of securely and reliably delivering applications and data.

As a change agent for digital transformation, go-to-market strategy, demand generation, sales execution, M&A, and supply chain, Mr. Minahan has generated billions of dollars for both fast-growing start-ups and premier technology brands. He comes to Citrix from SAP where he was CMO of SAP Cloud. Previously, he was at Ariba, where he served as senior vice president of Network Strategy as well as CMO.

“Tim has a proven track record in driving transformation, growing businesses, and leading high-performing teams to unprecedented success,” said Citrix interim president and CEO Bob Calderoni. “His passion and experience is a great complement to the executive team as Citrix continues to build positive momentum and focus on the company’s transformative initiatives announced earlier this year.”

With annual revenue in 2014 of $3.14 billion, Citrix’s mission is to led the transition to software-defining the workplace, uniting virtualization, mobility management, networking and SaaS solutions to enable new ways for businesses and people to work better. Its solutions power business mobility through secure, mobile workspaces that provide people with instant access to apps, desktops, data and communications on any device, over any network and cloud.

SPMB is the largest independent, technology-focused search firm serving Silicon Valley according to Hunt Scanlon Media tracking data. The firm recruits key leaders into growth-oriented companies. Its clients have included ServiceNow, AppDynamics, Meraki, FireEye, Docusign, Nutanix, Nimble Storage, Data Domain, NetApp, Cisco, First Solar, Google, Fusion IO, Imperva, and Isilon.

Recently, the firm filled executive roles for leading technology companies, including vice president and chief product officer for Comcast. Mike Doonan, partner with SPMB, led the assignment. SPMB also recruited Marty Reaume as chief people officer to FitBit, the maker of wearable health trackers that has attracted users eager to document and quantify growing aspects of their health.

Contributed by Dale M. Zupsansky, Managing Editor, Hunt Scanlon Media

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