Vaco Holdings Unveils New Brand Identity Highspring
April 7, 2025 – Vaco Holdings, a provider of consulting, managed services, and talent solutions, has undergone a brand transformation to Highspring, uniting its businesses to deliver seamless, integrated services to clients on a global scale. “Highspring represents more than a name change—it’s a commitment to helping businesses achieve real outcomes through an agile, integrated approach,” said Brian Waller, co-founder and CEO of Highspring. “Companies no longer need to choose between strategy and execution. We deliver both seamlessly, so our clients can navigate change, drive growth, and scale with confidence. This solidifies our evolution from a collective of five-plus brands to a professional services organization with three fully integrated service offerings: Consulting, managed services, and talent solutions.”
Since its founding in 2002, Vaco has grown to become a $1 billion+ in the United States. With the acquisition of MorganFranklin Consulting in 2019, the enterprise broadened its offerings, extending beyond talent solutions to business transformation and strategy services. The Vaco brand will continue as the talent solutions platform within the Highspring enterprise, while MorganFranklin Consulting, Pivot Point Consulting, Focus Search Partners, and BUILT are now unified under the Highspring name.
“Companies focused on the future need more than just a playbook—they need a strategic partner who can help them navigate unexpected challenges from start to finish,” said Steve Kass, chief operating officer of Highspring. “With businesses increasingly turning to external partners for expertise, Highspring provides the scale and flexibility our clients need to adapt and grow. We are redefining what it means to be a true strategic partner.”
“Highspring is the name of our enterprise,” Mr. Waller said. “Our consulting and managed services operations will go to market as Highspring, while our talent solutions offering will now go to market as Vaco by Highspring. Our brand transformation has been in the works for about 18 months.”
Mr. Waller explains that businesses are facing new challenges every day. “Our mission through this transition is to improve the way we empower businesses with strategies for growth and transformation, backed by the talent to make it happen,” he said. “Our goal is to convey that we are a collaborative platform offering three integrated services with a focus on creating customized solutions for the unique needs of our clients. Previously, our go-to-market strategy encompassed a collective of five brands and didn’t naturally represent an integrated approach. Moving forward, our two-brand strategy will make it easier for our clients to understand our service offerings, allowing us to focus on what matters most—helping clients shape their future strategy and partnering with them to achieve their growth goals and full potential. This next chapter of our organization strengthens our commitment to shared outcomes and ensures we succeed together with our clients, enhancing operational performance, driving transformation, and achieving sustainable growth in today’s dynamic business landscape.”
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Within Highspring’s three integrated service offerings of consulting, managed services and talent solutions, the company offers a myriad of services, including:
• Digital & data transformation.
• Artificial intelligence.
• Finance and accounting.
• Governance, risk, and compliance.
• Transaction advisory.
• Business transformation.
• Enterprise applications.
• Executive search.
Looking Ahead
“The U.S. job market has remained resilient through the first quarter of this year with low unemployment rates,” Mr. Waller said. “With that said, we are adopting a cautious outlook for the remainder of 2025 due to market and policy uncertainties that could significantly impact external economic challenges. Business leaders will need clarity on how these factors will ultimately affect their operations before making strategic decisions.”
“Despite the uncertainty, there are pockets of strong demand as companies prioritize strategic talent decisions over broad hiring surges,” Mr. Waller continued. “Job seekers must remain diligent, focus on upskilling and continuous learning, and embrace adaptability as they navigate their job search. Companies continue to invest in technology and process changes to drive efficiencies and long-term cost savings, which is fueling demand for specialized skill sets.”
Workforce trends in 2025 are evolving across every industry, according to Mr. Waller. “AI and automation are gaining prominence, particularly in finance and technology, as companies focus on specialized skill sets to foster innovation,” he said. “Employers are also navigating demographic shifts, primarily due to an aging workforce, while managing the growing expectations and policies around remote work. These dynamics are driving HR leaders to rethink and adapt their hiring strategies. Additionally, many organizations are exploring ways to globalize their workforce through nearshore and offshore partners to meet the skillset demands of their business, while capturing cost efficiencies.”
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Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor – Hunt Scanlon Media
