Two-Thirds Consider Diversity Important When Evaluating Where to Work

November 24, 2014 – As more companies are making their workforce diversity statistics publicly available, recruiting firm Glassdoor polled its community of active and passive job seekers to better understand the importance of diversity during the hiring process and during employment. The survey results underscore the value of showcasing diversity efforts when recruiting as two-thirds (67 percent) of those surveyed say a diverse workforce is an important factor when evaluating companies and job offers. “Understanding what impacts jobs seekers when it comes to diversity is key to building an effective employer brand,” said Mariah DeLeon, Glassdoor VP of human resources. “However, your efforts to highlight diversity during the recruiting process must match your efforts to maintain a satisfied and diverse workforce. Your voice to recruits detailing your diversity efforts must mirror and promote the voice of employees who are key to showing how the workforce is comprised.” When it comes to the recruiting process, minority groups value diversity even more than the average job seeker. Seventy-two percent of women surveyed said that a diverse workforce is important when evaluating companies and job offers, along with 89 percent of black respondents, 80 percent of Asians, and 70 percent of Latinos. Military veterans also cared about workforce diversity, with 65 percent reporting that they consider it an important factor during the job search process. When asked who is in the best position to increase diversity in their company’s workforce, the top three responses were: hiring managers at 45 percent, the CEO at 42 percent, and human resources departments at 40 percent.