Culture as a Strategic Lever

(June 25, 2025) In this episode of Talent Talks, host Rob Adams is joined by Elizabeth May, Organizational Development Specialist at TI Verbatim Consulting (TIVC). Elizabeth shares how TIVC helps organizations move beyond viewing culture as a soft concept and instead treat it as a strategic lever that drives measurable results and retains top talent.

Elizabeth introduces TIVC’s Culture Insights Index (the KEY), a research-backed tool that distills culture into four actionable dimensions: structure, resources, growth, and communication. She explains how this practical framework helps organizations assess behaviors, build trust, and align culture with business outcomes. Together, Rob and Elizabeth explore how leaders can reframe accountability, improve communication, and take intentional steps to activate culture at every level — without overwhelming employees.

Tune in for practical advice and fresh insights leaders can use to start building a culture worth staying for this week.