Joo-Lee Aw


Joo-Lee Aw is responsible for driving the vision for the Group while actively developing global and regional partnerships, and initiatives for its offices in Singapore, Shanghai and Manila.

Joo-Lee established her corporate career in Media, Consumer and Banking sectors with companies such as Citibank, KFC and MediaCorp where she built a successful track record in Business Development, Marketing and Sales, spearheading new corporate initiatives or acting as a change agent working across different stakeholder groups.

She was last with Dow Jones International Media before she left to start The People at Work in 2000. Today, she engages with diverse multinational clients ranging from start-ups to mature organisations. She has helped organisations review gaps in their leadership teams, advised clients setting up their Asia operations, and is especially interested in working with organisations that are looking for innovative and out-of-the-box ideas in transformation and high-growth environments. She provides strategic counsel to C-Suite clients with a special focus on Finance, General Management, Corporate Strategy and Marketing.

Born and raised in Kuching, Sarawak, Joo-Lee was educated in Malaysia, Singapore, and the USA. She holds a Bachelor of Business from the University of Oregon, and a Master of Science in Marketing from the University of Wisconsin-Madison.