January 25, 2012 – Market Ready Rx, a marketing firm dedicated to helping In-vitro diagnostic companies commercialize products, has expanded its services through the creation of a new division, FivebyFive Executive Search. FivebyFive will support Market Ready Rx clients by providing executive services placing high caliber professionals. “The addition of executive search services to Market Ready Rx for the In-vitro diagnostics and life science markets is a natural extension of our services. FivebyFive Executive Search will bolster our marketing services offering, increasing our ability to provide a strong depth of support to our clients,” said Martha Townsend, president of Market Ready Rx. FivebyFive Executive Search will be led by Craig Scheiblauer, an industry professional with over 15 years of high level sales, marketing and business development experience within the In-vitro and molecular diagnostics markets. diagnostics markets.