Kincannon & Reed Recruits President for AGCO Corporation’s PTx
September 15, 2025 – Kincannon & Reed, which exclusively focuses on food, agribusiness, and the related life sciences, has helped to recruit Brian Sorbe as president of AGCO Corporation’s PTx.
“I am thrilled to welcome Brian to the AGCO team as the leader of our exciting PTx technology portfolio,” said Eric Hansotia, chairman, president and CEO. “His passion for agriculture and ability to inspire teams will accelerate the momentum building in our entire PTx organization through a focus on retrofit innovation and farmer education. Brian’s extensive commercial and ag tech innovation background, expertise in channel development and successful track record in managing complex technology platforms will serve our people and farmers well. I am confident, under Brian’s leadership, PTx will achieve our goal of $2 billion in precision ag sales by 2029 and help us deliver our vision to be the trusted partner for industry-leading, smart farming solutions.”
With nearly three decades of experience in precision agriculture, global sales and product development, Mr. Sorbe brings a wealth of expertise to this pivotal role. He spent 14 years at Topcon Positioning Systems in key leadership roles, including senior vice president and general manager. At Topcon, he led cross-functional teams across many areas including technology development for mixed fleets, product strategy, marketing and M&A integration, consistently driving farmer-focused solutions to market. Mr. Sorbe’s career also spans construction and industrial automation, but agriculture has always been at the core. He began his precision ag journey at Ag-Chem Equipment in Jackson, Minnesota, now part of AGCO following the 2001 Ag-Chem acquisition.
AGCO is a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology. AGCO delivers value to farmers and OEM customers through its differentiated brand portfolio including leading brands Fendt, Massey Ferguson, PTx and Valtra. Founded in 1990 and headquartered in Duluth, GA, AGCO had net sales of approximately $11.7 billion in 2024.
Related: Kincannon & Reed Recruits President and CEO for CropLife America
Founded in 1981, Kincannon & Reed serves clients throughout the world from locations in the Americas, Europe, and Asia-Pacific. The firm is based in Arlington, VA. Kincannon & Reed’s mission is: “We recruit leaders for organizations that feed the world and keep it healthy.”
National Council of Farmer Cooperatives
Following a year-long, nationwide search Kincannon & Reed recently placed Duane Simpson as president and CEO of the National Council of Farmer Cooperatives (NCFC). He succeeded Chuck Conner, who has led the organization since 2009. Mr. Simpson brings a wealth of experience over the last three decades of work in agricultural policy, industry relations, and organizational leadership. He has spent the last 17 years at Bayer, leading state and federal government relations, stakeholder affairs, sustainability, and product stewardship teams.
Mr. Simpson is the current chairman of the Agriculture and Environment Section of the BIO board of directors and represents Bayer at CropLife America and the American Chemistry Council. Before Bayer, he was the chief operating officer of the Kansas Grain & Feed Association, where he represented agribusinesses, including farmer-owned co-ops, at the state and federal levels.
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Since 1929, the National Council of Farmer Cooperatives has been the voice of America’s farmer cooperatives. Its members are regional and national farmer cooperatives, which in turn consist of nearly 2,000 local farmer cooperatives across the country. The majority of America’s 2 million farmers and ranchers belong to one or more farmer cooperatives. NCFC members also include 17 state and regional councils of cooperatives.
Related: Kincannon & Reed Fills Senior Operations Role for MPS Egg Farms
Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor – Hunt Scanlon Media
