The colossal growth of social networks and digital has completely upended the consumer experience. With technology at their fingertips, consumers are increasingly resourceful, leaping between websites, social media, and mobile apps for price comparisons and product research. Threats of eroding brand loyalty, slowed growth in emerging markets, and an enduring recessionary mindset heighten an already challenging environment.
To prevail, understanding and connecting closely with consumers is essential. Consumer players have to rethink traditional business models, exploit technology-driven opportunities, and build global scale and efficiency around every part of the value chain. Finding customer-obsessed leaders to drive new levels of value and innovation is vital to success.
-Media + entertainment
-Travel + hospitality