WEST ORANGE, NJ, June 15, 2015 — ZRG Partners, a fast growing global executive search firm, recently rebranded and unveiled a new redesigned web site. The new identity comes on the heels of the firm’s successful capital raise closed in February 2015, which will provide equity to continue growing the firm around the world. It also coincides with ZRG Partners’ 15-year anniversary, a testament to ZRG’s resiliency and client focus for over a decade.
The firm’s evolution stems from acquisition and organic growth. The new identity positions ZRG as the premier, mid-sized global executive search firm.
Linda Larsen Getman, VP of Marketing related, “Our clients have told us they value our data driven approach to hiring top talent around the world. Additionally, they appreciate a mid-sized firm with less client conflicts. Our new branding and web site, completed in collaboration with Boston based Backbone Media Inc., reflects the core attributes recognized during client feedback sessions: Customer-Focused, Integrity, Data Driven and Global. These attributes drove our changes and have been fundamental to our success. The ZRG Partners logo is based on the core principles and values that govern our brand as a whole.”
The key elements to recognize within the logo are the rich combination of colors, global centric design and clean, modern feel. By using off set streaming lines to create the globe, the design sits perfectly within the 23.5 degree sheared jewel that surrounds it. Using 23.5 degrees is significant as it reflects the precise tilt of the Earth’s axis that produces changing seasons as the Earth rotates around the Sun. There is a visual, yet subliminal connection to a global company (ZRG) that adapts to change. The use of uppercase typography with wide kerning gives the logo great visual legibility along with perfect balance. These visual concepts are leveraged throughout the creation of the website and collateral materials.
Stephen Turcotte, President of Backbone Media, Inc., notes, “The process started with a workshop to uncover the core values essential to ZRG’s existence in the executive search market. What made this a really fun project to be part of was the level of involvement and enthusiasm from the CEO to the entire ZRG team. This top down passion is required to achieve a successful lasting outcome on a project like this.”
About Backbone Media
Founded in 1996, Backbone Media, Inc. is a top boutique digital marketing firm that provides growing companies with a sophisticated approach to content marketing and branded web design. Backbone was also one of the early SEO internet marketing firms with deep domain expertise in all aspects of digital media. www.backbonemedia.com
About ZRG Partners
ZRG Partners, LLC is a progressive mid-sized global executive search firm that uses a proven, data-driven approach. For over 15 years, clients have trusted ZRG Partners to recruit top talent around the world. ZRG Partners is recognized as one of the fastest growing executive search firms in the industry driven by the firm’s client focused, results driven approach grounded in integrity. www.zrgpartners.com
Linda Larsen Getman
VP of Marketing